How to Discover Micro-Influencers and Why You Should

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Businesses need to keep up with the latest trends and marketing strategies. You can market your brand in many ways, but ensuring you remain relevant is crucial if you want to grow your client base. Web scraping is one way to gather information on consumer needs, and it’s also a way to find micro-influencers.

You can use an Instagram proxy to find the latest trends on the platforms. You can also use an Instagram proxy to find influencers in your market, which will help boost awareness of your brand. Below, we look at what precisely a micro-influencer is, why they’re beneficial to partner with, and how to find them.

What Is a Micro-Influencer?

We all know about the recent trend of using social media influencers to become brand ambassadors of your business. These influencers have a big and loyal following on social media. As such, an influencer instantly gives you access to a previously untapped client base. However, as the use of influencers becomes more mainstream, the cost of partnering with one also increases. It’s often prohibitively expensive for small businesses to partner with an influencer.

That’s why the use of micro-influencers has become more popular. A micro-influencer is a person with a smaller yet more active following. Generally, these people have between 2,000 and 50,000 followers. Some industry watchers extend that range to someone with a following between 1,000 and 100,000 people.

These social media influencers are also generally restricted to a specific location, giving you a more local audience. They’re also considered experts within their niche. Therefore, they have a higher degree of trust with their followers.

What Are the Benefits of Using Micro-Influencers?

Often, micro-influencers might be a better option than mainstream influencers. Not only do they come with a lower price tag, but they generally have a more active following. Significant influencers might have followers numbering a million or more. However, quite often, a lot of those are inactive followers who don’t generally interact with the account.

Here are a few of the benefits of working with micro-influencers:

Many Have a More Active Follower Base

Since a micro-influencer has a smaller following, it’s usually a more intimate community, leading to a more loyal fan base. These fans are more likely to interact with the influencer’s account and take what the influencer says seriously.

As such, using a micro-influencer often means you’ll see quicker results. It also means finding more loyal customers who stick with the brand rather than buying only once.

Their Audiences Are Narrowly Targeted

For small businesses, you often have a local target audience and not necessarily an international one. In the case that your services are more suited to people in a particular area, using a micro-influencer from that area will target the correct audience. After all, it doesn’t make sense to have a brand ambassador whose followers are mainly overseas if you can’t supply your services to those people.

They Offer Authentic Marketing

Further, micro-influencers are more authentic in their offerings. As they have a more personal following, they’re more trusted. At the end of the day, an authentic person markets a brand better.

It’s almost impossible for more celebrity-like influencers to sustain a personal connection with their followers. As such, you won’t see as much engagement and trust from their followers. This results in less authentic marketing.

Micro-Influencers Provide Cost-Effective Marketing

In addition, becoming a brand ambassador can also benefit a micro-influencer as it grows their following. This can be grounds to negotiate a better deal for your small company. Breaking the bank is unnecessary to spread awareness of your brand. It’s also less likely that the person is in high demand, so there is no need to bid for their services.

What Is Data Scraping?

If you’re wondering how to identify micro-influencers, then data scraping is the way to go. Data scraping refers to an automated tool that collects specific information from the internet. When you use this software, you use a keyword to identify what type of information you’re interested in, and then the program collects it from several sites within minutes.

After the software collects it, a built-in parser converts the most relevant information into an easily readable format. This entirely automated process is more efficient in gathering information than if you did the research yourself.

However, using proxies like an Instagram proxy is essential to ensure the social media platform doesn’t block your IP or your data harvesting software. Proxies act like an intermediary between your device and the platform you’re accessing. They ensure your web harvesting is not only safer and anonymous but also completed more smoothly and within less time.

How Can You Find Micro-Influencers?

While data scraping is excellent for gathering market data, it can also be used to scrape social media sites to find micro-influencers. Using an Instagram proxy to ensure the platform doesn’t block your web scraping API means you can search for local micro-influencers within minutes. By choosing the correct combination of keywords, you can have all the possible accounts for a more personal brand ambassador at your fingertips.

Some scraping tools are specifically geared toward social media platforms, making the software so user-friendly that even non-tech-savvy people can use it. With a few clicks of your mouse, you have a completely automated method that discovers connections and relevant people on the platform. It’s much more efficient than scrolling through account after account, hoping to stumble across a possible brand ambassador.

Enjoy Efficient Marketing with Micro-Influencers

If you want a successful and more personal marketing strategy, it’s always better to put a face to the brand. Micro-influencers are a fantastic option as they bring several benefits to your brand for the most affordable price. It’s easy to find possible candidates using social media web scrapers. Micro-influencers will also ensure you stay relevant in the market and grow your client base.