The number of email users is increasing at a rapid rate every year. In fact, industry watchers expect that number to swell to 4.6 billion users by 2025. Undoubtedly, email marketing will continue to be a highly effective way to reach out to potential customers.
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Given the massive numbers of emails that bombard your customers every day, how can you make your business stand out? How can you differentiate your business from your competitors to get the number of sales and click-through rates you want? If you are asking these questions yourself and earnestly seeking the answers, you have come to the right place.
In this article, we outline the top four sales-boosting email marketing strategies. Use them to achieve your business goals. Let’s get started.
Personalize Your Marketing Emails While Maintaining Your Own Boundaries
Email personalization provides enormous benefits for your mail campaigns. This is because personalized promotional mailings have higher open and click rates as compared with the open rates of non-personalized ones.
Additionally, start using account-based marketing, or ABM email marketing techniques in your emails, and you will reap better results. ABM is a trusted business marketing strategy that is based on personalized campaigns, and it better engages your target audience than other methods. In short, ABM offers a holistic view of marketing that will help you make the most of your email campaigns.
Also, keep in mind the kind of relationship you share with your customers. You have to be careful about not crossing the line. For example, don’t overuse recipients’ names, as this can have a detrimental effect on your campaign.
Remember, too, that personalization is about far more than simply mentioning a customer’s name in an email. Be careful to choose the options that work best for your mailing list if you really want to boost your sales.
Announce Discounts and Sales
Who doesn’t love a sale? Receiving a compelling email in your inbox announcing a sale or discount can thrill you and get you excited about shopping for your favorite people.
When announcing a sale, create a theme for your email marketing campaign. For instance, is there a holiday coming up? Or are you organizing an end-of-season sale? Voila! There’s your theme.
Hook your readers by announcing the sale in the subject line. Lure them in with attractive product photos. Announce discounts in large fonts. Importantly, if you are planning for online sales, don’t forget to add the link to your sale section in the email.
Nearly 50% of recipients open an email based solely on the subject line. Moreover, if an email is personalized, it has a better chance of getting opened.
However, you need to be aware about the number of characters you use in a subject line. Use only six to ten words in a subject lines for a higher opening rate. Moreover, if you express a sense of urgency or exclusivity in your email subject line, the opening rates will notch higher.
It takes time and effort to create persuasive subject lines. However, subject lines have the power to make or break your campaign’s success.
So be sure to spread your message by communicating more with less. Minimalism will multiply the chances of success with your email marketing campaigns.
You want your customers to see you as an expert. So use your marketing emails to establish a good reputation with your customers and drive more sales.
You can do that by sending them emails that are not directly linked to selling your services or products. For instance, if you are a landscaper, you can share about how to prevent weeds from growing in the garden. There are endless ways to go about this, depending on your industry.
Basically, in order to share tips and tricks in your marketing emails, start by writing a short and punchy subject line addressing your customers’ challenges. Keep the content in the body of your marketing email simple and concise. If you reference a blog that contains more information about the tips in your email, don’t forget to include a link to the article.
Conclude by inviting your customers to get in touch with you for more information or ideas. Include a clear call-to-action to drive traffic to your site.
Finally, to obtain better results, always test your email campaigns. Testing will help you eliminate errors and typos. Also, test different variations of the same email campaign to learn more about what works best for your business.
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Use These Tips in Your Next Email Marketing Campaign
There are countless opportunities for growing and succeeding with your business. Use them all or at least as many as you can. After all, putting consistent effort into communicating with your subscribers brings you a lot. And with powerful email marketing campaigns you will your target audience eating out of your hand. They will become your loyal customers and you will stay ahead of your competitors.
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