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Use a Photowalk to Captivate Your Target Audience

Have you ever participated in a photowalk? If you haven’t yet, you should give it a try. Better yet, organize a photowalk yourself. Afterward, you can use the best of the resulting images in marketing efforts for your business.
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How to Find Your Target Audience on Instagram

In order to more effectively use Instagram to build your business, you must learn how to find people on Instagram who are in your target audience. In this post, we tell you how to do that.
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Ultimate Hack for Using Facebook Audience Insights

Using Facebook Marketplace for your business is all about getting the maximum benefits from that platform. In this article, we show you how to use Facebook Audience Insights to promote your online store.
audience feature

Get Your Audience Involved in Your Presentation

A presentation should never be one-sided. Instead, a good presentation is a conversation between you and your audience. There are many possible interactive elements you can use. It's all about finding the right one for your presentation.
niche markets

Niche Markets and Your Business: How to Appeal to Niche Audiences

In the world of business, appealing to niche markets is a huge challenge. However, when you can place your products or services in front of a specific group of people who need those products or services, it can be much easier to establish your brand in the industry. So, how can a business owner go about appealing to niche markets? Read on to find out.
brand message

The Best Ways to Deliver Your Brand Message to Your Target Audience

It is vital that, alongside marketing your product or service, you also deliver your brand message to your target audience. Ultimately, this will help you to achieve your goals and create a loyal following of returning customers. To understand the best way to deliver this message there are a few things you need to do first.
c-level audience

Giving a Presentation? How to Impress Your C-Level Audience

When you're presenting to a C-level audience, you'll need both a great presentation and thorough preparation. Senior executives, also known as a C-level audience, can be the hardest audience to crack that you have ever faced. That's largely because executives place a premium value on their time. Therefore, if you're not quick and on point, they're likely to start interrupting your well honed presentation. Waste their time, and you will almost never recover your reputation with them. In this post we will talk about the best possible ways to structure a knockout presentation so you can impress your C-level audience.

Real-Time Marketing: How to Use Trending Moments to Reach a Larger Audience

Source: Shopify I don’t care much for football. But I do care about this: An average of 114.4 million American TV viewers watched the Super Bowl...

How Skoda Turned Their Business Around By Targeting A New Audience

Anyone who grew up before the 2000s has probably heard their fair share of jokes about Skodas, and how prone they were to breakdowns. Anyone who grew up after the 2000s would probably raise an eyebrow at that. The company, which has a history in both bicycle repair and arms manufacturing, has performed one of the most dramatic turnarounds in quality and reputation in the history of the industry since it became a VW subsidiary and has become one of the most well reputed brands in the UK—a rival to the likes of Audi—to the point that the Skoda Yeti was rated the best car overall in 2013 by Auto Express.

Self Publishing Works If You Bring Your Own Audience

WSJ: Self-publishing these days is increasingly a tale of two cities. There are established authors, like Nyree Belleville, who says she’s earned...

How to Appeal to Your Business’s Target Audience

How to Appeal to Your Business's Target Audience As an entrepreneur, the success of your business depends largely on whether you can reach your target...

How To Position Your Brand For The Right Audience

Creating a solid brand identity is all about engaging and winning the loyalty of your target market. You may know your business inside and...

MassageLuXe Knows Their Target Audience!

Staugnews‎: Why is MassageLuXe the franchise that everyone wants to be a part of? Why, exactly, are they so successful? Yes, the professional, skilled staff...

Older Audience Is Looking Better Than Ever

The New York Times: When Brian Gordon and his partners started ebeanstalk.com, which sells children’s learning toys online, they expected most of business to come...
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7 Business Benefits of Using Online Appointment Scheduling

If you want to retain more customers, provide the best experience by using online appointment scheduling. Here are seven business benefits of using online appointment scheduling.
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7 Digital Marketing Strategies for Your Business

As a busy entrepreneur, you may wonder where to start on digital marketing. To help you, we have gathered several digital marketing strategies you can use.
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A Brief History of Consumer Virtual Reality

We take a brief look back at how consumer virtual reality has evolved from cumbersome cinematic machines to the small head-mounted displays we revel in today.
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Which VOD Revenue Model Will Make You the Most Money?

If you want to achieve success in the video-on-demand (VOD) industry, you need to establish your content strategy right up front. This will largely determine your revenue model, which is what your business will use to make money. Here we explore some commonly used VOD revenue models.
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6 Great Ways to Grow Your Salon Business

Scaling your salon business is not easy. It requires careful planning and keen commercial instincts. In this blog, we look at six ways you can grow your salon business for success.
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Powerful Strategies for Peer-to-Peer Marketing

Peer-to-peer marketing, often abbreviated P2P, is the practice of customers engaging other customers through recommendations. It is effective because when consumers are deciding to buy a product or service, 93% of them trust their friends, families, and colleagues over other influences.