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In the digital age, there are many effective ways to build brand awareness. Maintaining an active social media presence can go a long way toward this goal. Also, purchasing ad space on relevant websites can help make prospective customers aware of your business. However, once you get people to your website, you’ll need to entice them to stick around. And creating a thought-provoking and engaging blog can prove immensely helpful in this endeavor.
One Internet advertising model that enjoys great popularity among small businesses is paid search marketing. This is also called pay-per-click, or PPC, advertising. One of the most compelling things about PPC advertising is the fact that it provides immediate results. More precisely, within an hour of your placing an ad, people will click on it and visit your website. So now the question is, should you include pay-per-click ads in your marketing mix?
More and more restaurants and retailers are looking for ways to provide home delivery to their customers.
Being first is always best when it comes to marketing. That is why you need to look into the two trends we discuss here. In order to benefit from these online marketing strategies, be among the first group of companies to use them.
Are you looking for your next business venture? Perhaps you could produce print-on-demand tote bags for owners of other small businesses to use in their business-to-consumer (B2C) marketing. Read on to find out why this concept is so lucrative.
It probably doesn’t surprise you to read here that experts are predicting massive changes to the way we live and do business in the next 50 years. Take a look with us now at what experts are saying about the future.
If your company is growing, you might be thinking about buying a car for your business. You might even want to respond by providing your employees with a company car. In this guide we’ve outlined the most important considerations to help you choose the vehicle best suited to your business.
It is highly likely that as the owner of a small business you’re already using business intelligence every day, whether you realize it or not. And the better you understand it, the more effectively you’ll be able to wield this powerful tool.
Offshore software development can save companies money, enable them to be more innovative, and help them utilize local resources more effectively. Find out how.
A few years ago, coffee startups changed the way we take our coffee. In fact, they managed to turn the coffee industry upside down, making coffee a nearly ubiquitous drink in the US.
Buying branded gear for your organization can be rather daunting, with so many options available. Think about the following tips before you invest in promotional products for your business.
Less than a decade ago, big data analytics was only a concept. Now it has become an integral part of doing business. A look at how data modeling has improved the auto industry can give other businesses ideas for capitalizing on analytics.
Distributed denial-of-service attacks, or DDoS attacks, are more common nowadays than ever before. What’s more, they are also more sophisticated and more difficult to defend against. Here is how you can set up an effective response plan against a possible DDoS attack on your business.
The key to building a successful brand is to launch new and innovated ideas. Learn how a branding studio can help your business grow.
Whether you're applying for a position as a data analyst or you're a hiring manager for one of these positions, this post is written with you in mind. Here we offer up ten questions that are frequently asked during a data analytics interview, providing insights on each one.
Perhaps pre-pandemic you took out a loan in order to take advantage of a promising business opportunity. But then the economy started to slip and your business income dropped off, too. Suddenly can no longer afford the loan payments. Here are some suggestions that can help you get back on track and keep your business afloat.
Digital Marketing and e-commerence go hand-in-hand. Learn five ways digital marketing can improve your e-commerence business by building credibility and generating new leads.
When you are caught in a daunting taxation battle, victory can appear to be a far-fetched idea without legal advice from a tax expert. But how can you find the perfect tax attorney when you need one?
With insights and strategies, enterprises can find ways to survive the current crisis and work toward thriving in the next normal. There is no foolproof and definitive way to say what shape the next normal will take. The best any of us can do is prepare.
Our beloved planet has borne up under ever-increasing and possibly lasting damage over the years. But from moving toward renewable energy to revolutionizing the transportation industry, the whole world is working toward a healthier planet in efforts to undo and reverse the harm.