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How to Get Inside Your Potential Customers’ Heads: 6 Writing Tips

Content writers and marketers are tasked with creating engaging articles that will grab the attention of potential readers and entice them to buy into your product. Here are a few tips for marketers and content writers to make the writing process simpler while still producing high-quality copy.
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How Can You Deal with Difficult Customers?

If you own a small business you probably have several difficult people in your customer base right now. Here we delve into a brief review of several types of difficult customers. Which do you recognize? And how can you deal with such people?
Customers

Digital Marketing: Reach Your Customers and Grow Your Business

If you’re not marketing and advertising your business online then you’re missing out on a huge opportunity to reach new customers, gain increased brand awareness, and watch your business grow. Follow these tips to get started.
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Want Business Growth? Let Your Customers Tell You How

Business growth is the ultimate goal for every entrepreneur. But scaling upward is often easier said than done. If you’re struggling to meet your business goals, you could be overlooking your most valuable resource: your customers.
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Where Can Your Customers Find Your Business Online?

Every modern business, whether a startup or a major corporation, needs to ensure it has a strong online footprint. In other words, you should be making sure your customers can find your business online.
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Client Communication: 10 Ways to Create a Connection with Customers

How can you improve your customer interactions and boost engagement? We've compiled 10 great ways you can connect with your customers and drive engagement for your business.
new customers

5 Foolproof Ways to Get New Customers

Especially now, attracting new customers is paramount for every small business. Though it's a difficult time, there are still plenty of effective ways to attract new customers and keep your cash flow positive.
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Data Privacy: Your Customers Demand It

Customers are becoming more careful about sharing their data, just as regulators are intensifying privacy requirements. Therefore, modern companies are quickly learning that data protection and data privacy can make or break their businesses in 2020.
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Qualitative Research Tells You What Customers Really Want

In order to fully understand your customers, you need both quantitative and qualitative market research. In this post we explore the benefits to your business of qualitative research.
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Attract and Keep Customers with a White Label Trading Platform

Popcorn Technology is a white label company that provides out-of-the-box services to new brokerages looking to get started in the industry. Their MT4 platform is entirely brandable.
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Boost Your Leads and Customers for the Long Term

Are you looking for a marketing strategy that will bring you more leads and customers who stick around for the long term? In this post, we've got you covered.
LinkedIn

Use LinkedIn to Get More Customers

Are you using LinkedIn to generate sales? You should. When you use LinkedIn effectively, even your second- and third-level connections become prospective customers.
bonus

Offer a Bonus to Bring More Customers Your Way

Are you looking for ways to attract customers and keep them coming back for more? Then try offering a free gift or bonus. You could be happily surprised with the results.

5 Ways to Improve Your Customers’ Online Shopping Experience

When you walk into a brick-and-mortar store, there are plenty of things the owner can do to make your shopping experience as good as it can be. It might have to do with customer service, the aesthetic of the space, the checkout process, or something else. But what makes one online shopping experience better than others?

How to Get Good with Retaining and Retargeting Ecommerce Customers

Retargeting and retaining ecommerce customers is all about keeping your ecommerce website top of mind. This can be accomplished through digital advertising, email marketing, or even during the order fulfillment process.

Want to Impress Your Customers? Here Are 4 Simple Ways to Start

Image by PublicDomainPictures from Pixabay It’s easy to get so caught up in acquiring customers that you marginalize the...
market yourself

How to Market Yourself to Potential Customers and Grow Your Business

Today there are countless businesses and the numbers are only growing. Anyone can now establish any business within mere minutes. The key to a successful business, however, is to set it apart from others strategically. You do this with marketing, superior service, customer communication, and content. Plus, you must know how to market yourself.
identity verification

Identity Verification: Knowing Your Customers Are Who They Claim to Be

Whether you are a small business or a large corporation, identity verification is important. It keeps both you and your customers protected. What's more, it improves your company's efficiency, which will in turn lead to an increase in your profits.

Should Your Company Offer Customers Warranties?

When you make a high-ticket purchase—whether it’s a house, new car, or even something as simple as a power tool—you’re generally offered some sort of warranty with the purchase. And while you probably have a personal take on whether or not you pay for warranties, have you ever considered offering them with your own company’s products?
your customers

Your Customers Are the Key to Expanding Your Business

As a business owner, you know only too well that without your customers, your business would grind to a halt. Your customers are your business's lifeblood. You also know that the key to improving your bottom line is expanding your business. Depending on the nature of your business, expansion could mean opening new stores in multiple locations or adding new products or services to your current offerings. However, regardless of your expansion strategy, one thing remains constant: Your customers make expansion possible.