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corporate culture

How Employee Training Influences Corporate Culture

Today’s employees prize a positive corporate culture above all else. While it may seem elusive, it is possible to shape company culture through employee training.
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How to Market Like an Instagram Influencer

There's no reason why you can't implement the same marketing strategies Instagram influencers use. In fact, the more you market like an influencer, the more likely you are to become an influencer yourself in the future.
bond market

How the Bond Market Influences Currencies and Exchange Rates

The bond market has a significant role in determining the direction of currencies and exchange rates. Therefore, if you haven’t been tracking bonds as part of your trading, here’s a good primer on why you should consider the bond market. This is especially true for currency traders, since bonds influence the currency pairs in your portfolio.
micro-influencers 2

Tap into the Power of Micro-Influencers and Win

Today, social media platforms give marketers exciting new ways to connect with an increasingly diverse audience. In the past, every business owner's wildest dream was to persuade a celebrity to get on board and promote their brand. However, that power now lies firmly with social media influencers. More specifically, it lies with micro-influencers.

The Ultimate Way to Track Your Influencer Marketing Campaign

While influencer marketing works well, it’s important to know exactly how well your influencer marketing campaign is working, specifically. Each company wants to see how influencer marketers improve their branding. Hence, tracking your campaign is important. Here are a few ways to do that.

5 Metrics to Track for an Influencer Marketing Campaign

Whether you’re interested in building your brand, generating website traffic, making sales, or just about any other specific objective, influencer marketing will likely be the road that leads to the most impressive results.

How to Use Influencer Marketing to Boost Your Brand

Are you racking your brain trying to figure out the best way to market your brand or company? And wouldn't you just love to increase your reach to your target market? Well, then, have you heard about the power of influencer marketing? Influencer marketing has the potential to rapidly accelerate the growth and visibility of your brand. Used well, it can pull your brand out of obscurity and into the global limelight.

How to Make Social Influencer Marketing Work for You

The thinking behind influencer marketing is really quite simple. The idea is that if you pitch your content to an influencer, that person will share your content with his or her followers. When this happens, you get some attention and interest from their followers. However, things don't always go this smoothly, since there are other factors involved. So how can you influence the way that social influencers to respond to you?
Colored Rocks

How Colours Influence Buyers Choices

This is a wonderful article sent to us by Colour Graphics whereby they explain a lot about the power of color. I used to have a clothing store so I know first hand how important color is. Women and men both were always drawn to certain colors - and often those colors would change season to season. So if you are in business, or thinking about being in business, it's a good idea to learn a touch about color and set up your company and promotional materials just right! CLICK TITLE TO READ MORE

Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on “pinboards” (a collection of “pins,” usually...

Scentsy Unveils New, Trend-Defining Fragrances and Globally-Influenced Wickless Candle Designs

BusinessWire: Scentsy, Inc., a rapidly growing home fragrance company, today released its Spring/Summer 2011 catalog, which features some of its boldest new products yet with...
small business

5 Ways to Build Brand Awareness for Your Small Business

Looking for ways to increase brand awareness for your small business? Here are a few things you can do to catapult your brand into the public consciousness.
mental health - featured iamge

Mental Health and Workplace Safety

It may surprise you to learn that mental health has a lot to do with on-the-job safety. In this post, we explore emotional well-being in three sectors to uncover the reasons why this is the case.
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Build Solid Relationships with Clients in a Home-Based Business

Do you run a home-based business? There are a lot of things that you have to do to build successful customer relationships. One of the most important things is building solid relationships with customers.
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You Have the Perfect Idea for a Blog: Now What?

If you’re entering the blogging world for the first time, there are some handy tips you can use to get your blog up and going. Starting a blog isn’t as challenging as it seems. Once you go through this guide, you’ll be ready to share your content efficiently and successfully.
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10 Profitable Ways to Make Money Online

To help you learn how to make money online from home, here are the best ways to make extra income with your computer. A few examples can provide pocket money, while others pay more but take more time.
eCommerce website

Creating an eCommerce Website: The Basic Steps

In today’s world, an eCommerce website is one of the most popular, transparent, and profitable businesses to start. If you’re wondering about launching your own store, check this article to find out all the critical basics you should know before you begin
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3 Tips for Improving Conversion Rates with B2B Customers

Converting traffic and brand interest into paying B2B customers is a tough challenge. In this post we look at three tips that will help you improve your B2B conversion rates.
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7 Digital Marketing Strategies for Your Business

As a busy entrepreneur, you may wonder where to start on digital marketing. To help you, we have gathered several digital marketing strategies you can use.
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Powerful Strategies for Peer-to-Peer Marketing

Peer-to-peer marketing, often abbreviated P2P, is the practice of customers engaging other customers through recommendations. It is effective because when consumers are deciding to buy a product or service, 93% of them trust their friends, families, and colleagues over other influences.