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RankBrain algorithm

RankBrain Algorithm Forces Marketers to Develop New SEO Strategies

Competent marketers recognize the importance of smart SEO strategies. Such strategies are essential for growing a loyal audience, increasing site traffic, and accelerating conversion rates. What's more, what it takes to optimize landing pages for top keywords—a central piece of SEO—has changed fundamentally. This has been true ever since Google implemented its RankBrain algorithm. Therefore, it’s becoming increasingly important to develop new SEO strategies for better SERP rankings.

Common SEO Mistakes Search Marketers Refuse to Abandon

If you are making any of the mistakes we discuss in this article, stop right now! While you may notice short-term gains, your long-term rankings will suffer. Quality, ethical SEO is the only surefire way to survive in the online world. And in order to deliver quality, you must write, develop and optimize for people—not Google.

Marketing for Non-Marketers: Get Good at It by Learning to Love It

Many of us don’t see ourselves as marketers, but it is something we have to do, and we have to be good marketers to grow our businesses. So let's learn how to enjoy it!

3 Mistakes Affiliate Marketers Should Avoid

If you’re already doing business online, then affiliate marketing can be a tremendous way to grow and develop an additional revenue stream. That’s the...

Marketers Who Share Drive Traffic, Gain Customers

Content marketing encompasses new techniques and methods of sharing information -- spreading unique, helpful bits within the industry or with consumers creates brand awareness,...

Multi-Level Marketers Dodged a Bullet

CNBC: How’s this for irony: Early last year the Federal Trade Commission enacted the new so-called Business Opportunity Rule that covered such business...

California’s New Online Sales Tax Hits Marketers Hard

The recession didn't kill Nick Loper's business. Jerry Brown did. Once the governor signed the new online sales tax law last month, a variety...

Marketers Get Creative Targeting Hard-To-Reach College Students

According to USA TODAY, it may have seemed like just another freshman move-in day at West Virginia University. But for American Eagle Outfitters, it...

Oriflame Taking On New Marketers In East Africa

Daily Nation: Oriflame Cosmetics has announced plans to recruit 70,000 new direct sales consultants in East Africa this year, bringing its total sales force to...

10 Tools Small Business Marketers Should Have

photo credit: Nikolay Bachiyski If you are like most of the business people out there, you are someone who works constantly, you try...

All That Advertising Brings Buzz For Coffee Marketers

AdAge.com: The coffee wars generated a flurry of advertising in May. McDonald's launched its first McCafe blitz, Dunkin' Donuts made its first concerted doughnut push...

Food Marketers Turn To Dollar-Per-Meal Strategy

USA TODAY: Food marketers are pulling a page from fast-food menus and touting dollar deals to promote their products. As cash-strapped consumers face escalating food prices,...

Music Marketers Target Female Shoppers

Billboard: With CD sales dropping fast, the music business is exploring nontraditional ways to expose consumers to recording artists. Among the new sales and marketing...

Music Marketers Target Female Shoppers At Home

Reuters UK: With CD sales dropping fast, the music business is exploring nontraditional ways to expose consumers to recording artists. Among the new sales and...

Network Marketers Of The World Unite In The Quest To Empower Lives

PR Web: QuestNet, a global leader within the USD $111 billion network marketing and direct selling industry, cemented its resolve to empower lives and strengthened...

Network Marketing Business School Announces $75,000 Giveaway To Assist Everyday Network Marketers

PR.com: Network Marketing Business School has today launched 2 online network marketing competitions to assist anyone in the network marketing industry that is looking to...

Govt Not To Let MNC Marketers Test Its Patience

The Economic Times: Foreign test marketers are in for some testing time. The government is framing a new policy for test marketing by foreign retailers...
Cold Emails

How to Use Cold Emails to Grow Your Small Business

Is it effective to send cold emails and is it worth the effort? Yes, developing a mailing list is one of the most effective methods for increasing growth for your small business. Here's how.

5 B2B Marketing Strategies for the Highest Conversions

Marketing teams rack their brains trying to come up with strategies that will help them meet their key performance indicators (KPIs) and give the highest conversions. Here are five innovative B2B marketing strategies your business needs to take advantage of today.

3 Ways to Efficiently Use Proxies for Your Instagram

Businesses use social media to run campaigns, reach out to their target audience, and monitor their brand's reputation. To do these things efficiently, it's crucial to use the right automation tools, like proxies. Here's how.