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Pros and Cons of Turning Your Website into an App

Business owners are increasingly shifting their focus from websites to mobile applications for their business. But should you head in the same direction? What are the benefits? Are there any drawbacks? Read on to find out the advantages and disadvantages of converting a website into an app.
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TikTok Is Changing Its Targeted Ads Policy: What to Expect

On April 15, 2021, TikTok changed its targeted ads policy. Here’s what TikTok users can expect now and how you can best respond.
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Client Communication: 10 Ways to Create a Connection with Customers

How can you improve your customer interactions and boost engagement? We've compiled 10 great ways you can connect with your customers and drive engagement for your business.
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How to Start a Successful Online Casino Business

An online casino business is a smart investment. This new phenomenon has overtaken traditional land-based casinos, attracting millions of players in only a few decades. Learn how to start your successful online gaming site here.
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5 Ways B2B eCommerce Improves Organizational Efficiency

Whether you adopt B2B eCommerce as a growth strategy or a tactic for survival, you’ll improve organizational efficiency in many ways. Here are the top five ways efficiency will benefit.
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Canadian Loans: A Comparison of 5 Lenders

As a Canadian, you may have heard of institutions such as Mogo Finance, Fairstone Financial, Borrowell, EasyFinancial, and Cash 4 You. This article offers an in-depth review of each lender in order to save you time and frustration when you have an urgent financial need.

Over 40 of the Best Small Business Ideas For Men

Here's a list of over 40 small business ideas for men. Most of these business ideas have little start-up costs and low...
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The Pros and Cons of Chatbots for Business

Chatbots have been gaining ground in recent years. But their capabilities and limitations are still a mystery to many. Does your business really need one? Check out the pros and cons of chatbots for business.
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How to Go About Using AI to Improve User Experience

Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But today, companies are increasingly seeking alternative ways to win their customers. In ecommerce business, one such way is by providing an impeccable user experience (UX). Therefore, companies are increasingly investing in AI software development. They understand that this helps them improve UX and gain brand loyalty.
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Outsourcing Customer Service: 7 Steps for Success

Outsourcing customer service makes sense for small as well as large businesses. Such a strategy can go a long way in helping you save time and money. However, it's essential to choose the outsourcing right agency. Only in this way will you be able to count on superb personalized customer care around the clock, every day of the week. This is important, as you know, because your customers are the backbone of your business. They determine its success or failure. Therefore, you should always invest in providing great customer service.

IoT and Big Data Are Shaping the Future of Marketing

The Internet of Things (IoT) is a technological innovation that is already shaping our future. For example, we can now manage the temperature in our homes with smart thermostats. Additionally, you can track your caloric intake and daily steps with a fitness tracker. By connecting our smart devices, we will be able to make our data more useful across all aspects of our lives. We discuss here the top three ways that IoT will impact the future of marketing for your business.

Your Home Office on the Road: A Converted Mercedes Benz Camper Van

Are you self-employed? Do you dream of taking your life—and your business—on the road? Do you see yourself traveling from town to town, living as a troubadour of old, except for the fact that you use your phone as a hotspot so you can do freelance work for clients at will? Well, here’s an idea that could put you a step closer to that dream: a plan for converting a Mercedes Sprinter into a luxurious camper van. (If you’re going to dream, you might as well dream in Technicolor, right?) Read on for more details.

Moment Marketing: The One Thing Your Push Notification Strategy Is Lacking

Moment Marketing: The One Thing Your Push Notification Strategy Is Lacking Lately, there has been an abundance of chatter around the web regarding the ‘best...

Business e-Cards: How can they Help You Drive Brand Awareness?

Sending out holiday greetings to clients has been an age old-practice among businesses. Among marketers, this is viewed as a serious opportunity to thank...

A Few Strategies For Strengthening Your Brand

While corporate giants have constantly worked towards strengthening their bottom-line for re-energizing their brand value—the midsized firms can adopt a string of effective strategies...

20 Small Business Ideas for Small Towns

Becky McCray, author of the blog Small Business Survival has published an ebook called 20 Small Business Ideas for Small Towns. Take a...

STATkids Make Life Easier For Kids With Allergies & Health Concerns

Allergies and health problems are not all that uncommon for children, yet the lack of awareness in places such as the classroom or daycare...

See Jane Fly Eases The Pain Of Flying For Women

The flying experience is not something that can be considered one-size-fits-all. Each person as their own needs. See Jane Fly realizes that women have...