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Metrics

Important Metrics to Measure Social Media Performance

In today's world, social media is not just a tool meant for leisure and entertainment. It’s also, in fact, an integral part of running a successful business and measuring your business's performance metrics. Here are three main social media metrics to monitor your performance.
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Businesses and Social Media: Should Companies Join the Action?

Many business owners aren’t sure if using social media is right for them. They wonder whether it will be a waste of time. Is it really a good idea? Here, we discuss how companies can embrace and use social media platforms to their benefit.
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Building Your Brand Presence with Social Media Marketing

You've probably heard of the term brand awareness. Brand presence is the next step. This means customers can identify your brand in a store or they know something about your company. Here's how to build your brand presence with social media marketing.
Social Media Benefit

How Does Social Media Benefit Your Medical Business?

There are many ways you can market your medical business or facility. However, social media can benefit many areas for your growing business.
social media tactics

DIY Social Media Tactics for 2021

Your social footprint is an important part of your ability to establish a connection with potential consumers, collaborators, and employees. Whether it’s for your small business, a non-profit organization, or your next startup idea, are our top five tactics to help you win at social media in 2021.
social media profiles

7 Elements of Successful Social Media Profiles for Businesses

Sadly, many companies' social media profiles are ghost towns with customers yelling into nothingness. Fortunately, with just a few simple steps, you can create a killer profile that connects with your customers and gathers valuable data to improve products and services.

55 Real Estate Social Media Post Ideas

Here are 55 Real Estate Social Media Posts that will drive more engagement, increase brand awareness, and help you to sell more...
social media marketing

Social Media Marketing: Use It to Humanize Your Brand

Social media marketing and social networking can help your business with its business network marketing. That's because social media marketing will connect your business with its customers, clients, or prospects. Billions of people interact on social media every day. What's more, each of these people has the potential to become your customer, even your promoter.
social media

Is Social Media Really Causing Depression in Children?

Business owners clearly rely on the expanded audience that social media gives to their marketing. However, we must not ignore the harmful effects that social media may be having on the next generation. 
email

How to Integrate Email with Social Media for a Powerful Marketing Strategy

People think that email is dead. However, it’s not. In fact, it’s very much alive! By 2020, more than 3 billion people worldwide will be using email. That’s 3 billion potential customers you can reach via your email marketing software. One way to maximize email is to tie it in with an equally powerful platform—social media. Making these platforms work hand-in-hand can make your marketing automation strategy even more powerful than it already is. Here are some ways you can do that.
social media - featured image

Is Your Social Media Presence Falling Flat?

Social media marketing seems like such a simple thing. You write a descriptive paragraph about your company, post it on your social media sites and check in occasionally, right? Well, it's a start. But if you that's all you do, you're really missing out on everything a great social media presence can do for your company. What can you do? Follow these five tips.

4 Big Benefits of Social Media For Business

Most of us have business Facebook, Twitter and LinkedIn accounts which are separate from our personal ones. It is quite common to see brands...

How Being Active on Social Media Boosts Customer Appeal

SEO was the big thing back in the day, but social media has taken the spotlight as a serious marketing tool for most brands today. While search is still a major entry venue for most businesses seeking visitors to their sites, social media offers bona fide customer engagement. There are reasons why lots of brands are ramping up their efforts to become more active on social media, and we plan to get into a few of the major ones right now.

5 Things Social Media Can Teach Managers

You're on Facebook, Twitter, and Instagram. You post regularly to keep your followers aware of your company, your brand, and your products. You make sure your posts are informative without overselling. You respond to customer feedback, regardless of whether it is positive or negative. Some might say you're well versed when it comes to the nuances of social media. However, have you ever considered that while you have a great relationship with your social media followers, you're missing the chance to build great relationships with your team?

Is Your Social Media Marketing Hitting the Target?

You’re a social media mogul, at least in practice. You're talking to fans on Facebook, making the rounds on LinkedIn and creating board after board on Pinterest. There’s no question you're taking advantage of social media, but are you using it to your advantage?

Navigating Social Media Analytics: 8 Things to Measure

Social media analytics is all the rage. There are dozens of tools out there to help you make sense of your social media marketing efforts. The most important thing you need to know is what to measure. Knowing this can make the difference between success and failure of your social media marketing plan.

Using Social Media to Grow Your Business

Now that you are considering entry into the world of business, note that social media is a trend worth following.

Simple Social Media Tips for Business Owners

If you haven’t been giving social media the credit it deserves, the following tips are worth considering.

Start a Local Social Media Business

As an entrepreneur, you likely already know how important social media is to future success.

How to Automate Social Media And PR

You may be small, but you're not a disadvantage when it comes to automating your social media and PR.