Laurie Bennett

Niche Sport: Horse Boarding

I thought that being dragged behind a horse was a very bad thing. I guess I was wrong. Daily Mail: Thrill seekers are competing in Britain’s latest extreme sports craze of ‘horse boarding’ – where participants are towed behind a horse at 35mph on an off-road skateboard. Professional stuntman Daniel Fowler-Prime, 31, invented the sport

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What Is an Info Product?

Jennifer Tribe: Quite simply, an information product is any chunk of knowledge that has been recorded in some fashion – whether that be in a print format, an audio format, or a video format – so that it can now be passed on to others. There are dozens of ways to package and sell information.

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Video: Day Time Fireworks

I had no idea anything like this existed. At the Arab Museum of Modern Art in Doha, Qatar this week, Chinese artist Cai Guo-Qiang put on his largest “explosion event” of the last three years, utilizing microchip-controlled explosives to form incredible designs and patterns. The video we’ve embedded of the event is an impressive testament

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Brand Journalists: Post PR for Franchises

Entrepreneur: When former journalist Thomas Scott started blogging about his home-staging business in 2007, he discovered that his industry-related content radically improved how business prospects perceived his company’s brand. Scott realized there was an untapped market for providing other businesses with content that’s well-written and entertaining, while helping consumers relate to them on a personal

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What The World Was Like in 2000

For decades leading up to it, the year 2000 had always been the embodiment of “the future.” Now that we’re thirteen years past it, our perspectice has changed. Looking back, it’s hard to believe to how different our lives where back then. There were no smartphones, Twitter, Facebook, YouTube, iPods, Google Maps, ubiquitious WiFi, Google

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