Nicolas

The Power of Visuals in Digital Marketing

Digital marketing means that you are promoting your company’s brand and products via one or more forms of electronic media. It’s different from traditional marketing because it involves the use of methods and channels that enable your organization to analyze marketing campaigns and get a full understanding of what is working and what isn’t – typically in real time.

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Why Being Unique Is Beneficial To Your Business

Think about any company you admire, or even those you have recommended in the past. It will normally be because of something exceptional they did, which was over and above your expectations. Whatever your business, try to come up with something truly unique that gets people talking about you. It doesn’t have to be earth-shattering; it just needs to differentiate you from your competition.

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Tilit Chef Goods: Clothing for Today’s Chefs and Restaurants

Source: Shopify After 17 years in kitchens, I sought to create a new source for clothing and community for today’s chefs and restaurants. While working full time as private chef to Jerry Seinfeld, I launched the business with lots of advice from fellow cooks, research on the fashion industry and a few great advisors (including

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How House of Hannie Is Building a Profitable Instagram Following

Source: Shopify Ever wonder how some brands manage to turn Instagram into such a profitable channel with an active and rapidly growing following? Chris Jones is the entrepreneur behind House of Hannie, a collaboration between him and a designer to make and sell casual womenswear, which generates sales almost exclusively from Instagram.  Hear Jones’ story of

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Real-Time Marketing: How to Use Trending Moments to Reach a Larger Audience

Source: Shopify I don’t care much for football. But I do care about this: An average of 114.4 million American TV viewers watched the Super Bowl in 2015. And that’s a conservative depiction of potential viewership when you consider how many people are going to stream the event this year and the flood of tweets that’ll

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