In the digital age, there are many effective ways to build brand awareness. Maintaining an active social media presence can go a long way toward this goal. Also, purchasing ad space on relevant websites can help make prospective customers aware of your business. However, once you get people to your website, you’ll need to entice them to stick around. And creating a thought-provoking and engaging blog can prove immensely helpful in this endeavor.
For as long as businesses have been around, they have been looking to promote themselves. When it comes to promoting your business, moreover, you need to be aware of the latest developments in this area. If you’re not, other businesses could already be a few steps ahead of you. To that end, we discuss here the latest Instagram features for promoting your business on that platform.
You’ve likely seen plenty of your friends using live video on various social media platforms. Have you thought about using the tool as an entrepreneur to market your business? Rather than a “boomerang” video or a clip glitzed out with floppy dog ears, you can instead use the power of live video to generate interest in your company. Here are a few tips to help you make the most of this tool.
You simply must create a website when you own a business. In fact, websites are essential for ventures that want to take off. So get your business off the ground and make your brand known to a wider audience with a website. However, keep in mind that you'll need to focus on building a powerful site that will boost your leads and improve your sales.
Avoid these common guest blogging mistakes to give teeth to your campaign. While guest posting is a pretty common practice, not everyone follows these basic rules. This automatically gives you a significant edge over your competitors.
Your website is an important part of your business. As a matter of fact, it is one of your main marketing and sales tools. Moreover, setting up a free WordPress website is a reasonable step when you’re running on a tight budget. And the best part is, you don’t need to be a developer or a designer to have an optimized, professional-looking business website.
The American Society of Plastic Surgeons (ASPS) estimates that people spent a staggering $16 billion on cosmetic plastic surgery and minimally invasive surgeries during 2016. However, plastic surgeons who want to attract new clients to their practices should definitely hire SEO companies.
Are you using green marketing? In other words, are you promoting your products in environmentally safe ways? Today's consumers want green products. However, businesses also need to pay attention to the ways in which they promote their products. Read here for some ways in which you can make your marketing more environmentally friendly.
Social media marketing and social networking can help your business with its business network marketing. That's because social media marketing will connect your business with its customers, clients, or prospects. Billions of people interact on social media every day. What's more, each of these people has the potential to become your customer, even your promoter.
Guest posting has become an integral part of effective marketing strategies in recent years. However, getting a guest post approved doesn’t come easy. It is not enough to make your content SEO-friendly and write with impeccable grammar. How do you make sure your guest post doesn’t end up in the graveyard of failed pitches? Here are the seven crucial elements you need to include to give your guest post the best chance of approval.
In this post, we offer a quick guide on how to get into the local pack on Google My Business. From there, you can get to the top positions on the biggest search engine there is.
These days, it seems as if everybody is using website infographics. Therefore, you have to create yours differently, or your website infographics will be dull and nobody will pay attention. Fortunately, there are some creative and effective ways to create powerful website infographics. Here are eight of the most effective.
Being at the right place, at the right time, with the right message is closely linked with a great customer experience. Also, it’s vital for businesses nowadays. That's why you should switch your old marketing strategy to an omnichannel marketing approach.
No matter what your business deals with and in which part of the world you are, one thing is for certain: SEO is here to stay. Therefore, in order to grow a healthy business that will flourish over the years, you need to understand the importance of high quality SEO services and use them to your advantage.
Video marketing is bigger than ever. This is especially true because of all the different opportunities visually driven social media has to offer. But for your corporate videos to stick and have an impact on your audience and business, there are a few basic rules you need to follow. Moreover, there are some mistakes you need to avoid. In this article, we’re going to give you some of the do’s and don’ts for creating videos for your company.
You're busy writing a blog. It's all you can do to post regularly and respond to your readers' comments. Therefore, you might think that video marketing isn’t worth your time. However, we invite you to think again about video marketing. It's a powerful form of marketing, after all. And if you use video marketing to promote your blog, it will boost your SEO ranking and improve reader engagement.
Opt-in campaigns are powerful ways to increase your potential conversions over an extended period of time. But what makes an opt-in campaign successful? There are tons of potential variables. However, these are seven of the most important factors for success.
SEO is a dynamic field. What's more, it's constantly changing. Therefore, you need to stay up-to-date lest you get left behind by your competition. In the spirit of keeping current, there are several SEO myths that you should erase from your mind. That's because your belief in them could hinder your digital marketing efforts.
WordPress is the most popular content management system (CMS). As a matter of fact, some statistics suggest that it powers around half of the websites on the Internet. However, you might feel that you want to move on from WordPress and create your website using a different CMS. Here we look at some of the different options out there, and whether they are suitable for your business.
SES is the practice of manually submitting a website directly to a search engine, instead of using standard SEO practices to push and pull it organically to the top of the rankings. SES may or may not improve your search engine rankings. There are no guarantees. In this post, we explore SES in further detail.