Ecommerce

smart shopper

Want to Become a Smart Shopper? A Price Comparison App Will Help

Imagine that after a long day of running your business, you go into your kitchen to find your refrigerator making strange sounds. What’s more, a large, unsightly puddle spreads out from under it over your kitchen floor. You check to see what’s wrong. You unplug it and make a casserole with the perishable foods. Then you try to turn into a smart shopper with what’s left of your day. You start looking for a replacement.

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How Your Sales Funnel Should Tie into Your Keyword Research Strategy

What keywords should you target on your website? This is a question that often plagues webmasters. It’s easy to fire up your favorite keyword research tool and find high volume search queries, but figuring out the exact keywords to focus on proves more difficult than you’d imagine. This becomes evident once you factor in user intent and the sales funnel. That’s because keyword research isn’t just about generating traffic. Ultimately, it’s about converting visitors into real customers.

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3 Ways to Grow Your Business Without Physically Expanding

When people hear the phrase “grow your business,” they often think that physical expansion is an essential part of that growth. It’s true that expanding into larger office spaces or opening additional locations may be essential at some point in your business’s growth. However, those things aren’t necessary at every stage. In fact, you may be looking for ways to grow your business without having to put a huge down payment on a new office space. If that’s the case, here are 3 suggestions for doing just that.

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Don’t Make This Rookie Mistake in Your Online Business

When you’re running an online business, there are a few mistakes you must avoid, whether you’re a rookie or an expert. However, the subject of this article is a mistake that many online entrepreneurs make, even if they’ve been around a while. And what is that mistake? It is a failure to follow up with customers who placed an item in the cart but didn’t complete the purchase.

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The Importance of Great Packaging for Your Internet Sales

It’s essential for shipped products to be appealing. After all, they’re the only tangible interaction your e-commerce store has with a customer. Therefore, you need to find ways to pamper that customer. And when you’re an e-commerce entrepreneur, you have to do that pampering with great packaging. Packaging is your first and only in-person impression. If you want to acquire regular customers, that impression must be a good one.

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Meeting Your Double Bottom Line with Innovative Returns Management

Product returns are an inevitable part of any business’s operations. However, while brick-and-mortar stores see about 10% of their sales returned, e-commerce businesses face three times that much—up to 30%. So if you operate an e-commerce business, it would behoove you to revisit your company’s returns management strategies.

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Must-Have Basics That Every Ecommerce Site Needs

If you think about it, ecommerce sites aren’t the wave of the future. They are the wave of now! And it seems like everyone is in love with the ease and convenience of shopping online. This rings true for city dwellers with numerous stores in their area. And it’s also true for rural folks who live a considerable distance from the nearest retail outlet. In short, there has never been a better time to get your ecommerce store up and running. And with a few helpful hints, you’ll be able to provide your customers with stellar experiences.

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4 Hacks for Entrepreneurs Entering International Markets

The evolution of technology means that small- and medium-sized businesses can now compete with larger organizations in international markets. Moreover, recent data from OECD (the Organisation for Economic Co-operation and Development) shows that 9 of 14 member nations have business creation trending upward. This is encouraging news for new entrepreneurs. But there are a few precautionary measures a small or startup business should take before plunging into overseas adventures. Here are 4 hacks for entrepreneurs entering global markets.

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These 7 Mobile Design Tips Will Boost Your Sales

As we near 2018, the “mobile first” mantra should seem like old news to savvy marketers. For the first time in history, mobile officially accounts for more than 50% of all web traffic. If your retail website isn’t already optimized for mobile traffic, or at least responsive to small-screen viewing, it’s time to get on the stick. Use these 7 mobile design tips to turn casual visitors into committed customers.

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