Franchise systems that don’t tell robust stories about themselves were losing qualified franchise candidates to brands that used compelling narratives, franchisee and customer interviews and data about investment costs and returns to lure more engaged franchise leads.
“The business model for franchising is under assault,” said the IFA in a statement released today.
But what Facebook giveth, Facebook can taketh away. Especially from franchises.
In the coming year, we'll see the number of franchises in the U.S. continue to rise, but at a price. As the nature of franchise operations evolves, new operational challenges will impact entrepreneurs opting to open a franchise for the first time, as well as franchise owners trying to turn a profit.
By the end of 2014, about 770,000 franchise businesses are expected to be operating in the United States. And that number is only going to get higher, as a new franchise is opened approximately every 8 minutes. What's franchising all about, and is it for you?
Internet leads are still the dominant source of franchise sales, but what are franchises missing putting by all their eggs into the lead portal basket?
Why Burger King is taking beef off the menu for one set of franchisees, in Today's Business Ideas in the News.
One man's opinion: The White House is out to destroy fast food franchising as we know it. By Jack Jordans. It's long been the dream of liberals everywhere to make us all the same. Any skill...
Where can you get your teeth whitened and your hide tanned at the same time? Find out in Today's Business Ideas in the News.