Are you looking to start up a business, but have no idea how to go about creating the brand awareness to actually promote it? Brand awareness is important because it’s often the first step in building advertising objectives, so those who have no brand awareness are likely to find themselves with minimal leads and little customer engagement.
The entrepreneurial dream of starting a company or business is one that many people have from the time they’re very young. Once you've achieved that goal, it's time to develop a clever marketing plan. Only then will your business achieve its goals and more. Of course, the problem that many startups experience is that they don’t have much of a budget for marketing in the early days. However, some of the most effective marketing techniques don't require much capital. Here we offer some tips for promoting your company in its startup stages.
SendPulse combines email marketing with web push notifications to help users increase their subscriber count, drive more traffic and boost engagement. Despite being new and taking on established players in the market, SendPulse has more than 250,000 active users. Notably, these users include bloggers, business owners, marketers, and large corporations.
“How on earth do I create a successful online course business?” That is a question that a lot of aspiring online entrepreneurs are asking. I can’t blame them. With how profitable (and liberating) running a successful online course business can be, it is only but natural for people to pursue the business opportunity. However, even having said all that, the fact remains that most people are still oblivious about how to build a successful online course business. Are you struggling with the same thing? Have you been failing miserably at your attempts of building an online course business? If you answered with a “yes,” then you’re in luck. I’m going to share with you the anatomy of a successful online course business, so you’ll have a better idea of how to create one. Let’s hop right in.
When people think about marketing gamification, they commonly think about loyalty programs. However, it has moved far beyond simple loyalty programs. Now, it is creeping more and more into other marketing strategies and even product development. Are you leveraging gamification in your marketing strategy? If not, it's time to level up.
Automotive businesses have great potential to grow, considering the industry’s steady rise over the past few years. As people look for convenient transportation, car financing has become more accessible. More consumers are also keeping their older vehicles, choosing to do scheduled servicing to prolong their lifespan. These trends all point to a bright future for your car replacement parts business. However, people don’t look for your services until they need them. So the challenge is being the first service provider with a relevant offer. But amidst the sea of competition, how can you tread the waters? Here are some tips for boosting the sales of your car replacement parts business.
Business has always been a matter of intelligence. Free up your creativity and curiosity by using SMS to take care of your routine tasks. And give your marketing a boost, too, by adding SMS to your marketing plans.
Whether you’re interested in building your brand, generating website traffic, making sales, or just about any other specific objective, influencer marketing will likely be the road that leads to the most impressive results.
Are you racking your brain trying to figure out the best way to market your brand or company? And wouldn't you just love to increase your reach to your target market? Well, then, have you heard about the power of influencer marketing? Influencer marketing has the potential to rapidly accelerate the growth and visibility of your brand. Used well, it can pull your brand out of obscurity and into the global limelight.
While most folks consider promotional materials a luxury more than a necessity, there is good reason to believe that promotional materials do a lot more to build brand awareness than is typically believed. Fortune 500 companies and startup companies alike spend millions of dollars each year on promotional items. T-shirts, key chains, letter openers, and other objects are the usual suspects. Interestingly, there is research into how and why these items are most effective. As it turns out, they’re most likely to be the most successful in increasing brand awareness when people use them in places where they do most of their business decision-making.
I get it: You’ve read your fair share of online articles about B2B marketing strategies, haven’t you? And if I’m guessing right, most of those write-ups are generic—borderline useless. You can’t imagine why anyone would even take the time to write such a piece. Don’t worry. This article isn’t one of those. If you’re sick and tired of reading pointless articles about B2B marketing that trick you into reading them by claiming they're “must-read guides,” then you’re in the right place.
For sure you’ve placed your logo everywhere you can think of. You've covered all the usual suspects—your website header, your profile photos on social media, your product packaging—but where else can you display your logo, the all-important image that represents your brand? Here’s a roundup of five places you might have missed.
It can be difficult to make sense of the acronyms used for online advertising, but whether you choose CPM, CPC, CPL, or CPA advertising, you want to get the most for your money. Here we offer an in-depth look at one of those acronyms—CPM. We tell you what all those other letters stand for, too. But we focus here on CPM, tell you what you should use it for, and review the networks that give you the best return on your investment (ROI) for CPM advertising.
The thinking behind influencer marketing is really quite simple. The idea is that if you pitch your content to an influencer, that person will share your content with his or her followers. When this happens, you get some attention and interest from their followers. However, things don't always go this smoothly, since there are other factors involved. So how can you influence the way that social influencers to respond to you?
If you have an online business, one of the chief ways you can boost your income is with affiliate marketing. An affiliate is a site owner who promotes their company on your site. In return, they pay you a commission when certain results occur. Ideally, an affiliate arrangement benefits both parties.
If you are a business owner, you already know that marketing in general can be quite a challenge in today’s world. In fact, companies and businesses across the globe use pretty sophisticated techniques and marketing tactics to draw consumers to their services and products. Below, we discuss some unique marketing tactics that some of the most successful businesses in the world are using in order to entice their customers into spending more money.
Traditionally, wedding and other events planners relied on direct mail to grow their business. Or they placed advertisements in local newspapers or on radio or TV. Their mainstay, though, was word-of-mouth advertising. However, modern day marketing methods, especially search engine marketing, have replaced those traditional methods. Here we share some tips and tricks to help expand your wedding planner business through search engine marketing.
Cost-effective marketing solutions can communicate the substance of your business and put you on the road to success. For example, a focus on content marketing doesn’t have to be a huge expense. But it can give your business a much-needed boost. Just focus on providing quality content and the results are sure to follow.
SEO was the big thing back in the day, but social media has taken the spotlight as a serious marketing tool for most brands today. While search is still a major entry venue for most businesses seeking visitors to their sites, social media offers bona fide customer engagement. There are reasons why lots of brands are ramping up their efforts to become more active on social media, and we plan to get into a few of the major ones right now.
Many of us don’t see ourselves as marketers, but it is something we have to do, and we have to be good marketers to grow our businesses. So let's learn how to enjoy it!