Marketing

8 Tactics to Choose a Better Niche Market for Your Business

8 Tactics to Choose a Better Niche Market for Your Business

The key to finding success with a niche marketing strategy is choosing the right niche. But what makes a niche, and by extension, your target audience, good? How do you choose the best niche market for your company and your products?

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Setting Up Your Business Website

Setting up Your Business Website

An effective website is one of the best tools a small business has. The steps in this post will help even the most non-techy business owner set up a productive website for their brand.

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Tips for Successful Affiliate Marketing in Finland

Tips for Successful Affiliate Marketing in Finland

Affiliate marketing programs vary from country to country. However, in general, successful affiliate marketing programs work by compensating publishers (or “affiliates”) for promoting a merchant’s products or services.

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5 Ways Buy-Now-Pay-Later Is Turning into Installment Loans

5 Ways Buy-Now-Pay-Later Is Turning into Installment Loans

Buy-now-pay-later has transformed into installment loans for eCommerce buyers. This option allows people to pay for items over multiple payments instead of shelling out the total amount upfront. It seems likely that more companies will offer these options in the future.

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Should You Produce Marketing Videos In-House or Hire a Professional?

Should You Produce Marketing Videos In-House or Hire a Professional?

One of the best ways to reach your audience, improve brand visibility, and attract more traffic and conversions is to leverage the power of video marketing. But you can’t practice video marketing without actual videos. So what’s the best way to produce those marketing videos?

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How to Run an Effective Email Marketing Campaign

How to Create an Effective Email Marketing Campaign

With such a steady emphasis on social media and SEO-fueled blogging, it can be easy to overlook the importance of an email marketing campaign. Read on as we share our top tips for creating an effective email marketing campaign with high conversion rates.

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