No matter what kind of business you are in, if you don't have customers than your business will eventually fail.
You have a great idea for a business. You’ve tested it, maybe even sold a few items and now want to take it to the next level. Maybe you need some funding, a technical expert or you just need someone to run the business-side while you generate growth ideas. No matter your entrepreneurial situation, there will come a time when you discover that you can’t do it all alone. When you get to that juncture, you have two options:
Gigi Butler was a cleaning lady with just $33 to her name when she opened her first cupcake shop in Nashville, Tennessee, almost seven years ago.
Using leads as a unit of measurement is the best way to track your marketing performance.
History of the Better Business Bureau The Better Business Bureau is 100 years old this year, and to celebrate, they’ve made an info-graphic of their accomplishments. The top of the graphic is below, and the full...
Photo by Kaboompics .com from Pexels Many new companies start with one entrepreneur and a computer. These dreamers work in their home offices, but they also work in libraries, cafes, and other places that offer Wi-Fi hotspots. However, instead of...
Unfortunately, a small brick-and-mortar store is a clear target for robbers and burglars. That's because, in most cases, security systems are weak. However, every single brick-and-mortar store owner needs to be protected. Here is how you can be sure that you will not be a target.
We small business owners have to plan our marketing tactics effectively. However, we also need to remain flexible to adapt to new trends, taking cues from customers and responding appropriately. Here are six marketing tactics that have become indispensable to the marketer's toolkit.