Running Your Business

Have you ever wondered why it seems that all of the magazines in your doctor’s office are old? There’s a business lesson in here, I promise.

What was most interesting about this whole affair is how little social capital was required in order be taken seriously. Despite the flagrant absurdity of a bagel shop using Kanye West memes to sling bagels, I found that people were surprisingly ready to put up with a little willful disbelief—as long as they were being entertained.

If I was to try to sell you a piece of wood about 3 feet long, how much would you pay? Not much, I assume. A dollar?

LinkedIn isn’t just for connecting to people you presently work with, or those you’d wish to work with in the future, it’s for connecting with those people that you might work with someday.

Everyone says that your business needs a website. But, guess what? You already have one, and you don’t control it. Find out how to take control of your online reputation today.

Setting limits for yourself, whether that involves the money you have to start a business, or the number of words you can use in a book, often delivers better results than keeping your options open.