Digital marketing means that you are promoting your company’s brand and products via one or more forms of electronic media. It’s different from traditional marketing because it involves the use of methods and channels that enable your organization to analyze marketing campaigns and get a full understanding of what is working and what isn’t – typically in real time.
Whatever the size of your business, at some point - provided the business is growing - you will need to begin the process of employing staff members. Obviously it is important that you hire the right people for the position, but equally as important is ensuring that from the very beginning you lay down the foundations for good teamwork.
Source: Shopify After 17 years in kitchens, I sought to create a new source for clothing and community for today's chefs and restaurants. While working full time as private chef to Jerry Seinfeld, I launched the...
When you need to calculate the valuation of a business for yourself of your investors or when you are in the process of selling your business, make sure you’re performing the right calculations to determine a real business valuation. There really is no single way to determine what a business is worth but there are several things you can analyze and review to measure performance, profitability, and a good value for the enterprise.
In today’s world good sense and law makers have made it an absolute necessity to carry adequate insurance. While auto insurance can be costly, business owners should consider it just another cost of doing business along with vehicle payments, tires, oil changes and gasoline. With the high costs, it is only natural for people and business owners to look for policies that provide cost-effective insurance with adequate coverage.
There’s always a buzz around installing a new piece of equipment at work. Whether it is a $100 coffee maker in the break room or a $100,000 assembly machine on the factory floor, people get excited. And while both should hopefully make a positive difference, it is only the larger piece that can decipher whether your business succeeds or fails.
Business contracts are a very important part of doing any kind of business. It is critical that you make sure your contracts are done correctly by a professional, that they are signed and legally binding and that you are fully aware of the obligations and implications of the agreement you are entering into. Here are a number of reasons why you need a good lawyer on your side when you are entering into a contract:
Leasing a vehicle through your business but still need to keep to a tight budget? It can be done! Leasing is a more cost effective way of getting your hands on a brand new car, truck or van without worrying about depreciation and big upfront costs. Whether you’re planning on leasing from here or just browsing for ideas, check out this helpful guide below to ensure you know how best to spend your hard earned cash:
Are you looking to start a digital business? If so, you are going to need to make sure you systems are operating 24/7. And if for some reason they should stop, you need to make sure you have a good electrical contractor to get things back up immediately.
A tell-tale sign of a well-managed operations department is having the ability to reduce costs without creating a negative impact on day-to-day operations, customer satisfaction levels, or workplace safety. In order to achieve the desired results, it's crucial to understand what areas to focus on in order to keep maintenance costs under control and maximize cost savings. Here are some things to consider that could help lower warehouse operating costs:
Did you know that over four thousand people are killed in work place accidents every year and over three million more are injured? The European Commission has launched a new plan called the Strategic Framework on Health and Safety. The aim of this plan is to create safer workplaces for everyone in the Euro zone. Regardless of the industry, all workers have a right to work in a place where their health and safety are a top priority. If you own a business, it is important to protect employees from accidents, injuries, and work-related illnesses. Workplace safety is the responsibility of everyone. Here are some tips that can enhance the safety of your workplace...
I found it interesting to read in a Forbes article that most people see learning and development opportunities as more important to them than attractive salaries, job security and even the job being interesting. So it is vital that time, effort and ultimately money, are spent in the most appropriate on training for your employees.
Are you aware that Instagram recently introduced an amazing update that gives you the chance to record or post 60-second videos? This is a drastic increase from its former 15-second videos. In addition, this forward thinking social network is bringing in unique video capabilities like video view counts and slow-motion potentiality, to stage. Instagram has portrayed remarkable growth over the past few years, and this has greatly improved the video content for many brands.
Whether one is looking to digitize their aged brick and mortar business or create something that captures the spirit and essence of their startup, it’s more important than ever to design a useful website. If a company doesn’t plan on selling anything online, that's fine. Having a website can increase credibility and give people more information to go off of before they even set foot in a physical location.
If your small business is like most of the small businesses out there, then you have a small marketing budget. You have to be very careful about where you spend it. That’s why you should be considering the advantages that inbound marketing can have.