small business essentials
Are you planning to start your own company? If so, there are some small business essentials you need to know about. First off, regardless of how good your idea is, be prepared for the challenges that will surely come your way. The US Small Business Administration estimates that half of all new businesses never make it past the first five years. Only about a third of businesses remain viable after ten years. Make sure that your company does not fall into one of these grim categories with the following small business essentials. Work your way toward success instead.
mobile marketing
Marketing is often used as an umbrella term to cover all efforts to get the word out. Because of this, it can seem as if all efforts and avenues are equal. But there is a big difference between a local newspaper and a national magazine. There’s an even bigger difference between print marketing and mobile marketing. Because of these differences, the marketing approach has to be tailored to the strengths and weaknesses of each medium.
office productivity
If you want to have a successful business, you need to make sure that office productivity remains high. One of the best ways to do this is to eliminate tedium as much as you can. Of course, it’s not always possible to avoid those factors that diminish employees' motivation. Even if you would like to, you cannot afford to allow your business to go down the wrong path. Nonetheless, there are some simple things you can do to make your employees happier and boost productivity at the same time.
online marketing and advertising
Starting a business is not easy. What's more, if you aim to make a success of your business, you'll need to acquire skills for online marketing and advertising. This is important because nowadays almost everyone has access to the Internet. Therefore, business owners must learn about online marketing and advertising. It's essential for promoting a business's services and products. Here, we share four strategies that will boost awareness about your business.
invoices
Businesses handle huge numbers of invoices on a daily basis. What's more, organizing and extracting the information from those invoices is often critical. A single processed invoice is priced at a minimum of $15. Automatic invoice data extraction software lowers this cost by more than $10. This can save you tens of thousands of dollars, especially if your company frequently handles large numbers of invoices.
local logo designer
Instead of working with an in-house team for design projects, you can outsource tasks to professionals who work on a freelance basis. Logo design is one of those tasks you might consider outsourcing, for instance. That's because this is something you only do once in a while. However, there are reasons that might compel you to work with a local logo designer instead of outsourcing the job online. If you are wondering why you should give priority to a local logo designer, these facts can help you make the decision.
trust
The “Seven Touch” principle says that you need to connect with a prospective customer seven times. Only then will they begin to recognize, remember, and trust you enough to commit to taking a next step such as a purchase. This principle is more of a guideline than a scientific certainty. However, the reality remains that it takes a lot to build up trust with customers. Here are five ways to establish your authority and credibility online.
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SEO marketing strategy
When you first start to grapple with it, search engine optimization (SEO) seems like the most difficult thing in the internet marketing sphere. However, once you understand how it works, it’s one of the easiest solutions for marketing your business. What's more, if you want to succeed in business these days, you need to master an SEO marketing strategy that will get your business the traffic it needs. Whether you are just starting out with your SEO setup or you have been struggling with it for a while, here are five steps anyone can take to achieve a superior SEO marketing strategy.
staff time off
As the sun starts to shine, many employees start thinking about a summer break. But for business owners, staff time off during the summer can be fraught with difficulty. Here are our five top tips for fair and efficient holiday management. Implement these tips to keep your staff happy and your business on track.
cyber security
If you run a small business you need to start treating your cyber security as a serious issue. On one hand you have increasingly sophisticated criminal hackers. On the other there are tighter laws and industry standards surrounding your need to protect data. Therefore, putting more investment into your defenses is doubly important for you. Here are five tips that almost every small business should practice to improve its cyber security.
LinkedIn
LinkedIn is the most business-friendly social media platform out there, full stop. If you’re not investing in your company’s LinkedIn presence, you’re essentially leaving money on the table. A lively, attractive LinkedIn company page is just one facet of a holistic LinkedIn marketing plan. But it’s a pretty important one. Here’s how to shape up your “meh” company page and achieve a degree of engagement that you never imagined possible.
CFD trading
From the outside, the world of trading might seem like one that requires some specialized education or at least a lot of luck. However, while you can study trading in college, you don’t need to do that. Get the right trading advice from Jones Mutual. Then make use of good educational resources and planning. In this way, anyone can start trading. What's more, CFD trading is one of the best places to start.
InPixio Photo Clip - featured
Smartphones are getting better and better at taking photographs. However, if you want the pictures you take with your smartphone to really stand out, you owe it to yourself to check out InPixio Photo Clip. Whether you're taking pictures for business marketing purposes or for personal use, nearly every photograph you take could use a little touch up. That's where InPixio Photo Clip comes to the rescue. A simple app that works well on both Mac and PC, this software can make your pictures look a whole lot better. What's more, it is simple and easy to use.
council tax debt
If you are looking for a way to write off council tax debt or you believe a discount may apply to you, don’t hesitate to contact your council or get legal advice. Remember, a council tax arrears is a serious thing. However, as this article suggests, you can avoid the worst aspects of neglecting it—including prison time—by being proactive now.
car title loans
Borrowing is something you do when you are pressed for cash but you have run out of other options. This can sometimes happen when you're trying to start or expand your business. As a matter of fact, in a difficult situation, you might even be considering a car title loan. If you are, there are certain things you need to understand.
press release
Press releases have received a lot of negative press. Many people believe they no longer matter. However, this isn’t the case. When done right, they can still be an effective tool for promoting your business. Let’s take a look at these seven tips for issuing an effective press release.
untested forex traders
Given the volatility of the forex trading market, traders need many tools to keep up with it all. Fortunately, there are plenty of great online brokers and platforms that offer amazing features to help anyone become a successful forex trader. Even untested forex traders can learn to use the market's volatility to their advantage. What's more, as a beginning forex trader, you'll soon learn that everything you need is just a few clicks away.
employer-employee
There is no doubt about it. The research in this area is conclusive. If your workforce is happy, they are more productive. By focusing on the quality of the employer-employee relationship, businesses can unlock the door to greater success, profitability, and job satisfaction for all.
mental health
You don’t have to invest thousands of dollars into a sophisticated program to help support employee mental health. Even a simple culture change can make a big difference. Take the time to address your employees’ most pressing issues. Then provide the support network they need to remain healthy and productive.