The thinking behind influencer marketing is really quite simple. The idea is that if you pitch your content to an influencer, that person will share your content with his or her followers. When this happens, you get some attention and interest from their followers. However, things don't always go this smoothly, since there are other factors involved. So how can you influence the way that social influencers to respond to you?
In late 2016, Kalyan Veeramachaneni, an MIT researcher on Big Data and AI, highlighted some of the flaws of using data science to drive business growth. The conclusion of his study was that data analysts tend to use their jobs as an intellectual challenge. They are therefore disconnected from the economic questions they should strive to answer. Let’s find out the other reasons behind less than stellar results for companies that spend big money on big data without getting proportional returns on their investments.
If you have an online business, one of the chief ways you can boost your income is with affiliate marketing. An affiliate is a site owner who promotes their company on your site. In return, they pay you a commission when certain results occur. Ideally, an affiliate arrangement benefits both parties.
Wherever in the world you purchase or own buy-to-let properties there are tax consequences, and the UK is no exception. In the UK, you can avoid tax penalties on buy-to-let properties by complying with the rules of the Annual Tax on Enveloped Dwelling (ATED). Here we explain those rules.
If you are a business owner, you already know that marketing in general can be quite a challenge in today’s world. In fact, companies and businesses across the globe use pretty sophisticated techniques and marketing tactics to draw consumers to their services and products. Below, we discuss some unique marketing tactics that some of the most successful businesses in the world are using in order to entice their customers into spending more money.
Traditionally, wedding and other events planners relied on direct mail to grow their business. Or they placed advertisements in local newspapers or on radio or TV. Their mainstay, though, was word-of-mouth advertising. However, modern day marketing methods, especially search engine marketing, have replaced those traditional methods. Here we share some tips and tricks to help expand your wedding planner business through search engine marketing.
We offer here 4 compelling reasons why using a ready-made e-commerce site is better than building your own. Yes, when you go with a custom configuration you will have a site that's built specifically for your needs. But in all frankness, the site you need probably already exists.
Now is the time for your business to be proactive about cyber security. To do that, prioritize cyber security, keep your staff informed and trained, and call on cyber security experts regularly. Those experts will assist you with employing weakness detection methods such as penetration testing, security audits, and vulnerability assessments. With all of that in place, you will ensure that your business is secure and protected from increasingly sophisticated cyber attacks, both now and in the future.
If you want to start a business, you need to have a business plan. But before you even begin the drafting process for your business plan, there are some steps you should take to get your personal finances, logistics, and ideas in order. Without that foundation, writing a business plan will be substantially more difficult, so take the time to organize yourself in advance.
If you’re a business owner, you probably realize the amount of work it takes to have a successful business. This is especially true if you’re in an industry that has a great deal of competition. Take time to find ways to market your business to aid you in getting and keeping clients. There are various ways you can accomplish this goal, and being aware of how to do so is essential.
It is not easy maintaining confidentiality around your business ideas. However, it is necessary if you want to retain possession of those ideas. When you're starting a business, it is vital that you keep your sensitive information private.
Cost-effective marketing solutions can communicate the substance of your business and put you on the road to success. For example, a focus on content marketing doesn’t have to be a huge expense. But it can give your business a much-needed boost. Just focus on providing quality content and the results are sure to follow.
In a perfect world, debt consolidation scams wouldn’t exist. But unfortunately we do not live in a perfect world. So just like any other industry, there are companies out there trying to take advantage of businesses that need their services as well as good, unsuspecting people like you. Use the information here to avoid debt consolidation scams so you don't get burned.
In order to diminish business debt, the key is to eliminate as much interest as possible. Thankfully, with many debt consolidation solutions, you’re likely to encounter interest rates which are designed to make paying what you owe less overwhelming and more manageable.
When you’re trying to get your business out of debt, you have some options. However, regardless of what you choose to do, you’ll need to consider the tax consequences of debt relief.
If your small business is struggling under a mountain of debt, you might try seeking out a debt consolidation loan. Doing so could give you some breathing room going forward and allow you to provide better service to your customers right now.
Long gone are the days of generic mass emails. Consumers now demand marketing that is specific to their likes and interests. If your company is going to invest in email marketing—and you should—use the automated strategies and tools suggested here. If you do, you're bound to get the highest possible return on your investment.
Whether you run a massage clinic, a hair salon, or an auto shop, few things are more frustrating to a service business owner than no-shows. Not only do they mess up your schedule, but they also eat away at your revenue. So what are you doing to reduce no-shows?
Shared office spaces have become popular as business owners find creative ways of cutting down costs and networking. Consider this option for your business, especially if you are incurring high rental costs. Shift your business to a shared office space and enjoy the many benefits.
A lawsuit can destroy a company’s credibility and even result in bankruptcy if it is serious enough or expensive enough to fight. As such, it makes sense to protect your business from litigation as much as you possibly can. Here are a few things you can do to keep your business on the right side of the law.