While most folks consider promotional materials a luxury more than a necessity, there is good reason to believe that promotional materials do a lot more to build brand awareness than is typically believed. Fortune 500 companies and startup companies alike spend millions of dollars each year on promotional items. T-shirts, key chains, letter openers, and other objects are the usual suspects. Interestingly, there is research into how and why these items are most effective. As it turns out, they’re most likely to be the most successful in increasing brand awareness when people use them in places where they do most of their business decision-making.
You don’t have to wait to start preparing to run your own business. While you may not have the time, money, or skills while you're in school to begin your operation, that doesn’t mean you have to sit still. There are plenty of things you can do while in school to get yourself ready to run your own business. Take relevant classes, meet new people. and get a side job to help finance your business venture when you graduate. All of these are concrete steps that you can begin taking now, and when the time comes, your business will have a head start because of it.
I get it: You’ve read your fair share of online articles about B2B marketing strategies, haven’t you? And if I’m guessing right, most of those write-ups are generic—borderline useless. You can’t imagine why anyone would even take the time to write such a piece. Don’t worry. This article isn’t one of those. If you’re sick and tired of reading pointless articles about B2B marketing that trick you into reading them by claiming they're “must-read guides,” then you’re in the right place.
For sure you’ve placed your logo everywhere you can think of. You've covered all the usual suspects—your website header, your profile photos on social media, your product packaging—but where else can you display your logo, the all-important image that represents your brand? Here’s a roundup of five places you might have missed.
To write compelling content is a choice. Either you choose to put in the time and energy it takes to represent your brand and do it well. Or you take the easy route and create boring content, a route that leads nowhere in the end. Boring content wastes energy, time, and resources. The choice is clear. To boost search engine research page (SERP) rankings and achieve your goals, you need to offer compelling content on your website or blog.
Too many businesses aren’t getting the most out of their cloud set-up. They just view it as somewhere to store data, a way to save money and keep their information safe. However, the cloud also offers companies a large number of other functions and options that can bring real benefits. These benefits aren’t anything fancy or complicated, but they will give your business a bit of an edge. Read on to learn more.
Any entrepreneur trying to grow their business knows the value of a quality website that can act as a perpetually accessible brochure, helping you to draw in customers around the globe while you sleep. When potential clients or customers are seeking information online, your website plays an integral part in the decisions they make. The value of a well organized website includes customer acquisition, credibility and being found via search engines. Therefore, it’s in your best interests to set up a website as soon as possible if you don’t already have one. Here are 6 tips for getting the most value out of your website.
You have probably read or heard about traditional old-money families that have built a lasting family business. They have kept their family's wealth, fortune, and influence alive despite the passage of time. Yet, for every old-money family there are thousands of nouveau riche in which the wealth did not survive beyond the second generation. However, building a lasting business legacy, though hard, is not impossible. The piece provides insight into 3 tips that can help you build the legacy of a lasting family business.
The right employee time-tracking software can help you increase the productivity and profitability of your business. Plus, it’s an excellent way to cut unnecessary expenses. Here are just a few of the benefits of having time-tracking software for your small business.
If you have recently launched your own business, congratulate yourself. Regardless of whether your venture succeeds or fails, you have achieved far more than the countless souls who dream of starting a new business but lack the courage to do so. You will undoubtedly experience obstacles, frustrations, disappointments and failures that no one could have possibly warned you about. However, the following top ten mistakes are ones that you should be able to avoid.
Small businesses need to adopt a strategic approach to international payments because forex rates are inherently susceptible to a vast array of variables. Whether you are importing by purchasing raw materials from abroad or exporting your goods and services to foreign countries, foreign exchange rates are important to your small business.
Today, tradespeople such as plumbers need to level up to compete with the rest of the market. If your business is plumbing, check out the list of apps we offer here that you can use to improve your plumbing business while sticking to your traditional business model.
Human resource departments in leading companies focus on talent management. They excel at finding, hiring, and training talented people. They understand that without talented employees, a company won't achieve optimal levels of success. Implement the 4 talent management strategies you'll find here to find the right people for your company.
Summer is upon us. It’s time to energize your team and pull out all the stops to maximize opportunities for your business. Your staff is your business's most important resource, so bring out the best in the individuals who work for you. When you do, your company will achieve an improved performance overall.
CFD, which in this case stands for “contract for difference,” is a form of derivative trading. With CFD trading, you speculate on the rising or falling prices of fast-moving global markets. Let’s say you’ve decided on CFD trading as one of the financial vehicles you'll use to raise the money you need to expand or launch your business. You've done your research, and you’ve chosen the market you'll focus your CFD trading efforts on. You know that market inside and out, and your quantitative and qualitative analysis is at a high standard. You’re ready to start trading.
Hiring will always be a complicated task. No application blank or interview question will ever give you a perfect idea of which person to hire, and your own experience and knowledge should never be undervalued. The right combination of job description, application, candidate interaction, and thoughtful consideration will give you the best chance of hiring people who can help your business grow.
Business writing is not like any other kind of writing. However, if you want your business to grow and succeed, do yourself a favor and learn well the art of business writing. If you're reading this article now, you have probably been reading and writing since you were a little kid. As a matter of fact, you might think you already know everything you need to know about writing for business. If that's what you're thinking, think again.
If you enjoy working with others, you may want to get into the food industry. The National Restaurant Association states there are 1.6 million new restaurant jobs that will be created by the year 2027....