Running Your Business

marketing efforts

4 Clever Ways to Tell If Your Marketing Efforts Are Paying Off

Marketing your products or services can be tricky, especially if this is your first rodeo. Fortunately, you can use the following ways to determine if your marketing efforts are paying off.

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Technology and Its Role in Reducing Costs for Small Businesses

Technology has allowed small players to set up shop in industries dominated by global companies. Read on to understand how e-commerce tools and tech platforms reduce small businesses’ costs.

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