Technology

5 Ways Virtual Reality Can Transform Your Business

Virtual reality is finally upon us. Decades ago, many people laughed at the idea of being able to create immersive technology, thinking that it was downright impossible. But today we are witnessing the rise of a new technology revolution, with virtual and augmented reality transforming the way businesses across various industries operate. It’s high time to embrace the technology if you want to gain a competitive advantage. Think of opportunities to incorporate virtual reality in your marketing efforts and you’ll likely be rewarded for being one of its early adopters.

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Big data and analytics are necessities for modern business

Big Data and Analytics Are Necessities for Modern Businesses

As a business owner, it is almost certain that you’ve heard the term big data at some point or another. While plenty of business owners have heard the phrase, most are still not familiar with it or its true value. Until recently, analyzing big data was nearly impossible for smaller to medium sized businesses. The cost was enormous and simply unreasonable. Today, though, technology has made business analytics more accessible and affordable. In fact, more and more companies are deciding to use big data to drive their decisions.

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IOT and Big Data Are Shaping the Future of Marketing

IoT and Big Data Are Shaping the Future of Marketing

The Internet of Things (IoT) is a technological innovation that is already shaping our future. For example, we can now manage the temperature in our homes with smart thermostats. Additionally, you can track your caloric intake and daily steps with a fitness tracker. By connecting our smart devices, we will be able to make our data more useful across all aspects of our lives. We discuss here the top three ways that IoT will impact the future of marketing for your business.

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5 Easy Ways to Get the Most Value from Data Science

In late 2016, Kalyan Veeramachaneni, an MIT researcher on Big Data and AI, highlighted some of the flaws of using data science to drive business growth. The conclusion of his study was that data analysts tend to use their jobs as an intellectual challenge. They are therefore disconnected from the economic questions they should strive to answer. Let’s find out the other reasons behind less than stellar results for companies that spend big money on big data without getting proportional returns on their investments.

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Microsoft Surface Hub: The Story so Far

The Microsoft Surface Hub has come a long way from its launch in early 2016 to where it is now. Since that time, it has become a staple in the visual communications industry. A large touchscreen device, the Surface Hub is mounted either on a wall or on a roller stand. Its primary uses are collaboration and video conferencing. Offering capabilities such as save-and-recall whiteboarding, it also allows for integration with Microsoft Word, Excel, and PowerPoint. Take a look at the Surface Hub so far and what Microsoft is doing to advance the device and open it up to new customers.

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Learn Digital Marketing Skills FREE via Google Primer

Learn Digital Marketing Skills FREE via Google Primer Yesterday I received an email in my inbox from Google Primer. I was not too sure what Google Primer was but the email insisted, “Primer is a fast, easy way to learn new business and digital marketing skills in 5-minute bite-sized lessons.” The App was free, sounded

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