Technology

As a business owner, it is almost certain that you’ve heard the term big data at some point or another. While plenty of business owners have heard the phrase, most are still not familiar with it or its true value. Until recently, analyzing big data was nearly impossible for smaller to medium sized businesses. The cost was enormous and simply unreasonable. Today, though, technology has made business analytics more accessible and affordable. In fact, more and more companies are deciding to use big data to drive their decisions.

The Internet of Things (IoT) is a technological innovation that is already shaping our future. For example, we can now manage the temperature in our homes with smart thermostats. Additionally, you can track your caloric intake and daily steps with a fitness tracker. By connecting our smart devices, we will be able to make our data more useful across all aspects of our lives. We discuss here the top three ways that IoT will impact the future of marketing for your business.

In late 2016, Kalyan Veeramachaneni, an MIT researcher on Big Data and AI, highlighted some of the flaws of using data science to drive business growth. The conclusion of his study was that data analysts tend to use their jobs as an intellectual challenge. They are therefore disconnected from the economic questions they should strive to answer. Let’s find out the other reasons behind less than stellar results for companies that spend big money on big data without getting proportional returns on their investments.

Long gone are the days of generic mass emails. Consumers now demand marketing that is specific to their likes and interests. If your company is going to invest in email marketing—and you should—use the automated strategies and tools suggested here. If you do, you’re bound to get the highest possible return on your investment.

We’ve discussed before in this blog about how to come up with the funds you need to start or further your business. One of those ways is by using trading software to invest in the markets. If you’re considering this method, read on to learn more.