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Direct Mail Strategy

5 Reasons to Use a Direct Mail Strategy

Direct mail is valuable to use in your marketing strategy. It can grow deeper connections with your customers and benefit your business overall. Learn five reasons to utilize a direct mail strategy.
digital marketing

Digital Marketing Topics Needed in University Curriculum

It is time for institutions to help students learn how to use digital marketing platforms constructively by adding these topics to curricula.
financial model for a mobile app

How to Develop a Financial Model for a Mobile App

Do you wonder how Angry Birds, Candy Crush, and Clash of Clans continue to generate significant amounts of cash? It was not just their unique business ideas that brought them success, but also their smart financial models.
email marketing signature - featured image

5 Ways to Upgrade Your Email Marketing Signature

By optimizing your email marketing signature, you can strategically boost brand recognition. Your professional signature will build awareness and garner loyalty for your organization. Read on to learn about the different ways to upgrade your email marketing signature.
product content

How to Write Product Content That Ranks Well on Google

One of the most difficult tricks in the world of search engine optimization is writing commercial content. It is particularly challenging to write product content that earns a strong organic ranking on Google. Here’s how to do that.
metasearch engine - featured image

What Is Metasearch Engine Advertising? Tips for 2020

In digital marketing and the advertising world in general, new means of reaching clients and customers spring up every day. Among them is one method you ought to try, and that is metasearch engine advertising. This approach can help you make the most of prospective clients on the web.
business communication - featured image

Netiquette: How to Master Online Business Communication

In unprecedented times like these, where both international and small businesses are mainly communicating remotely, there is a whole new set of rules by which you need to abide when it comes to business communication.
MBA

MBA Degree Benefits Future Business Owners

Many future business owners decide to study for an MBA, which provides them with the key skills, knowledge, and expertise to run a successful company.
finance - featured image

What to Look for When Hiring for Your Finance Department

Filling out your finance department may feel like a steep challenge, but don’t get bogged down in the details. Find someone with the experience you need and an attitude that fits your culture, then teach the rest along the way.

Partner Up! Is It Time to Connect?

Whatever the reason and no matter the timeline, the methodologies for assessing a potential business partner are critical to ensuring success.
brand awareness - featured image

4 Powerful Tactics for Increasing Brand Awareness

If your company is the newest kid on the block, the first thing you need to do is run a brand awareness campaign. There are several key marketing techniques you can use to good effect. In this post, we discuss four of those tactics.
handwritten notes - featured image

Handwritten Notes Will Make Your Business Stand Out

If you want your business to stand out from the crowd, consider the effect handwritten notes will have on business-customer relations. Here are some easy ideas to get you started.
product page video

Product Page Video Boosts Your eCommerce Sales

How do you stand out in a saturated eCommerce market? Product page videos make the difference. Learn here about how you can incorporate video.
digital marketing

Top 4 Digital Marketing Trends That Drive Business Growth

Digital marketing continues to be the make-it-or-break-it tool for business success. Use these tips to boost your marketing punch online.
life insurance business - featured image

Finding Leads Online for Your Life Insurance Business

One of the hardest parts of owning a life insurance business is finding leads. You could have all the knowledge and experience you need to offer clients the best advice on life insurance products for their lives. However, the challenge is finding those clients who need your services. How can you effectively get out in front of those prospects?
employee training - featured image

Successful Employee Training Requires Clear Communication

The purpose of employee training and development is to facilitate company processes and, ultimately, increase ROI for time spent and resources invested. However, when employees don’t feel vested in their own training this purpose is rarely achieved. What is the solution? In this post we offer some suggestions.
enamel pins - featured image

Enamel Pins from GS-JJ: Quality Products at Competitive Prices

Have you considered giving one-of-a-kind enamel pins to your current and prospective customers? Promotional gifts such as these can really boost your business, and GS-JJ.com has exactly what you need.
opening your own office

Opening Your Own Office: 5 Considerations

Thinking about opening your own office? Consider these important issues that apply to all kinds of office space and business types.
.NET freelancing

.NET Freelancing: How To Get Started

Ready to start out on your own with .NET freelancing? Get the details on how to start your freelancing business with success.
selling your business - featured image

Selling Your Business? Read This First

Gaining the most profit when selling your business depends on a number of crucial factors. This post lists five things you should take into consideration when you're thinking of selling your business.