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promotion

The Importance of Promotion to Business Success

Promotion is vital to your business success. This is true regardless of the industry you are in. In today’s day and age, there are many effective ways to promote your products and services and raise awareness about your brand. However, you must also make sure that you are spending enough on advertising to maximize your company’s growth.

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increase innovation

5 Ways to Increase Innovation and Improve Your Business

When entrepreneurs talk about how to increase innovation, often the conversation turns to the development of new products and services. While that is certainly one aspect of being a more innovative company, innovation also means finding new ways to be productive and efficient with the resources you have at your disposal. Research also shows that the most successful businesses are those that are able to effectively merge speed and quality. And the trait most commonly associated with this magic combination is innovation.

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new restaurant

How to Pick a POS System for Your New Restaurant

You’re opening your new restaurant. You’ve managed to attract a great team of servers. The kitchen staff you’ve hired is on point. The bar looks super and the dining area is well-nigh perfect. However, have you considered a restaurant point of sale system (POS) yet? In this post are a few things you need to consider before you choose a POS for your new restaurant.

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RankBrain algorithm

RankBrain Algorithm Forces Marketers to Develop New SEO Strategies

Competent marketers recognize the importance of smart SEO strategies. Such strategies are essential for growing a loyal audience, increasing site traffic, and accelerating conversion rates. What’s more, what it takes to optimize landing pages for top keywords—a central piece of SEO—has changed fundamentally. This has been true ever since Google implemented its RankBrain algorithm. Therefore, it’s becoming increasingly important to develop new SEO strategies for better SERP rankings.

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mobile marketing

Mobile Marketing: Tips for Marketing to People on the Go

Marketing is often used as an umbrella term to cover all efforts to get the word out. Because of this, it can seem as if all efforts and avenues are equal. But there is a big difference between a local newspaper and a national magazine. There’s an even bigger difference between print marketing and mobile marketing. Because of these differences, the marketing approach has to be tailored to the strengths and weaknesses of each medium.

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virtual machine

6 Key Pointers for Running Your Virtual Machine Safely

First things first: What exactly is a virtual machine? In a nutshell, a virtual machine, or VM, is “a computer file, typically called an image, that behaves like an actual computer…creating a computer within a computer.” Virtual machines have a slew of useful applications. However, when they’re not properly secured, virtual machines present real security risks for their users. These six pointers will help strengthen your security posture while running virtual machines, though. Are any of these missing from your system?

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arbitrators

Arbitrators: Who Are They and What Do They Do?

Alternative dispute resolution (ADR) is a group of techniques that helps businesses and individuals to avoid the costly and time-consuming process of going to court. Within ADR, there are several different approaches. Mediation, for example, involves a neutral third party who consults with two or more disputants to assist in reaching a settlement. Businesses certainly use mediation to settle disputes. However, they more commonly use the ADR method of arbitration for reaching a binding decision. Instead of simply mediating, one or more arbitrators makes a legally binding decision on behalf of the disputants.

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