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brand awareness

4 Tips on Creating Solid Brand Awareness in Canada

Are you looking to start up a business, but have no idea how to go about creating the brand awareness to actually promote it? Brand awareness is important because it’s often the first step in building advertising objectives, so those who have no brand awareness are likely to find themselves with minimal leads and little customer engagement.

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Starting a Home Business? Take Care of These SEO Fundamentals

Starting your own small business is no easy task, especially if you don’t have a lot of experience with business in general. Even a city like Madison, Wisconsin, can be a challenging environment for a new business. So making your entrepreneur debut from home might be a great idea. If you’re going to do everything yourself, though, you will soon enough find that it’s less rewarding than you might have thought. That’s especially true when you consider the amount of work you have to put in. However, you’ll find it easier to gain traction if you pay attention to some SEO fundamentals.

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SEO case studies

How to Use SEO Case Studies to Find the Best Agency for Your Company

You should never agree to work with an SEO agency that shies away from sharing their SEO case studies or other details about their previous and current clients. Why? It just makes good sense to examine an agency’s SEO case studies before you choose to work with them. How else will you be able to determine the quality of their work? However, knowing what to look for in an SEO case study will help you to make an educated decision about which agency you want to work with. In this article, we look at the questions you should be asking.

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ecommerce

6 Things Small Businesses Need to Know About Ecommerce in 2018

So you’re looking to take your first tentative steps into the world of online business? Or perhaps you’re already selling in a physical store and want to make the switch to ecommerce instead? From industry growth to payment gateways, this article looks at the most recent trends of 2017 and predicts how you can stay ahead of the pack in the industry this coming year.

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social media - featured image

Is Your Social Media Presence Falling Flat?

Social media marketing seems like such a simple thing. You write a descriptive paragraph about your company, post it on your social media sites and check in occasionally, right? Well, it’s a start. But if you that’s all you do, you’re really missing out on everything a great social media presence can do for your company. What can you do? Follow these five tips.

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4 Big Benefits of Social Media For Business

Most of us have business Facebook, Twitter and LinkedIn accounts which are separate from our personal ones. It is quite common to see brands sharing news, tweeting about current events and engaging in conversations with their target audiences on social media channels. For some of us this may seem intrusive. However, for businesses, this medium

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How to Get the Most for Your Money with CPM Advertising

It can be difficult to make sense of the acronyms used for online advertising, but whether you choose CPM, CPC, CPL, or CPA advertising, you want to get the most for your money. Here we offer an in-depth look at one of those acronyms—CPM. We tell you what all those other letters stand for, too. But we focus here on CPM, tell you what you should use it for, and review the networks that give you the best return on your investment (ROI) for CPM advertising.

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successful business

3 Tips for Having a Successful Business in a Competitive Industry

If you’re a business owner, you probably realize the amount of work it takes to have a successful business. This is especially true if you’re in an industry that has a great deal of competition. Take time to find ways to market your business to aid you in getting and keeping clients. There are various ways you can accomplish this goal, and being aware of how to do so is essential.

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