Fast Casual: Panera Bread has stepped up its use of target-marketing initiatives to drive traffic and sales, specifically focusing on its MyPanera loyalty program and brand messaging. The company’s MyPanera loyalty program now has more than 11 million members, said chairman and Co-CEO Ron Shaich during the company’s July 24 Q2 earnings call. “This program […]
Panera Bread Sales Success Boosted By Investment Initiatives Read More »
Franchising.com: There is no shortage of advice available for entrepreneurs on how to grow a business. But to positively affect the bottom line, Brian Miller, COO of Business Partner Franchising, LLC says, “There are only two areas that create revenue for a company – marketing and sales. All other activities contribute only to expenses.†A
Virtual-Strategy Magazine: In a recent study of 300 franchise companies, FranConnect, the leading provider of franchise management systems, found that 62 percent of small business owners are struggling to keep up their local marketing campaigns. To help franchisees and franchisors navigate the increasingly complex marketing landscape, FranConnect has unveiled Zcubatorâ„¢, a single platform that gives
Franchise Companies Solve Age-Old Marketing Challenges With Zcubator(TM) Read More »
Denver Post: In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices. Take that, Subway. Gone are the $3 Sammies and $4 Torpedoes — symbols of Quiznos’ now-discarded “value” era. Replacing them is a new upscale line featuring prime rib and all-natural chicken, at prices
Denver-Based Quiznos Seeks Recovery With New Marketing Strategy Read More »
Houston Chronicle: The Houston-area USA Mobile Drug Testing franchise offers drug testing services and employee training programs for local area companies and organizations that want to establish drug-free workplaces. USAMDT Houston provides businesses with a full suite of testing services, including specimen testing, DNA testing, breathalyzer tests and collection services. As part of its range
Houston Marketing Agency Helps New Franchisee Launch Website Read More »
QSRweb.com: 3Seventy, a provider of mobile engagement solutions, has announced the launch of a new SMS marketing campaign for Harman Management, the owner of A&W Burger franchises with almost 200 locations on the West Coast. For the initial campaign, 3Seventy teamed up with AFA Krause Advertising and Harman Management. The franchisees wanted to drive more
A&W Burger Franchisee Launches Mobile Marketing Initiative Read More »
Franchise News International (blog): Cianciulli is the third of four franchisees that Edible Arrangements is featuring throughout the year in its TV campaigns. “In developing this campaign it was important that we were able to feature our franchisees,†said Steve Thomas, Chief Marketing Officer at Edible Arrangements International. “Our franchisees and their stores are an
Local Edible Arrangements Franchisee Makes TV Debut Read More »
National Post: It is often said that uniformity and consistency are the defining features of franchising. Under a successful franchise model, I should be able to walk into any franchised location across Canada and know exactly what types of products and services are available to me. Part of that expectation is fostered by experience, as
Putting Advertising Control In The Hands Of Franchisees Read More »
PR Urgent: When Judy Annunziata purchased her first Edible Arrangements franchise in 2006, she never expected that some day she would be a face of the franchise. But that’s exactly what will happen beginning May 21 when the New York-based Annunziata is featured in the latest, whimsical “World of Edible Arrangements” TV commercial. The commercial
NY Franchisee Takes Center Stage In Edible Arrangements® TV Commercial Read More »
MarketWatch: To help entrepreneurs as well as franchise brokers and their candidates interested in starting a new franchise business, Outdoor Living Brands has launched a series of informative testimonial videos on YouTube. Each short video provides introspection on why the featured franchisees invested in each outdoor living concept and what they like the most about
