Malcolm Porter, of Franchise Development Service South East, explains how franchisors have been forced to change the way they recruit their franchise owners as a result of the constant developments in technology over the past decade. The Franchise Magazine: Making the best use of your company’s marketing budget in these changing and challenging times is […]
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QSRweb.com: Through Aug. 31, Cold Stone Creamery is offering a limited time promotion of retro-inspired treats that are reminiscent of 1950’s ice cream parlors. The special menu includes the new Cherry Vanilla or Chocolate Malt Ice Cream flavors served in a Creation with mix-ins. Or, for $4.99, the Cold Stone Retro Classic lineup features Hot
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PR Web: Young Rembrandts, a recognized leader in teaching the fundamental skill of drawing to children both domestically and internationally, engaged Simplified Solutions to help them align both their online marketing and technology needs. Their existing corporate website which included over 70 franchisee websites, was not intuitive, lacked ease of navigation and was difficult to
PR Web: It’s not every day that a business designed to keep three little boys entertained wins the Best Franchisee Marketing Award, beating established franchised businesses including McDonalds. The Creation Station was set up in 2002 by Sarah Cressall mum to three boys under three and half years of age, to help provide educational creative
Lexington Herald Leader: “It’s a whole new Fazoli’s.” That’s the slogan highlighting an ambitious new advertising campaign by the Lexington-based Italian restaurant chain, and it comes just as the business embarks on its latest initiative to win back customers. Fazoli’s launched a customer-service plan last week that includes shifting managers into dining areas to serve
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Entrepreneur.com: Franchise companies, initially reluctant to embrace social media, are finding ways to turn “likes” and “tweets” into dollars and cents. Houlihan’s, an 83-unit restaurant chain based in Leawood, Kansas, says its stores will see an extra 20 to 40 tables because of one last-minute mobile deal shared via Facebook, Foursquare and Twitter. “You can
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EIN News: Clients able to see and hear candidates before committing to an interview, resulting in huge savings of time and money. As the employment market continues to improve, recruiters and human resource professionals are utilizing powerful new technologies to expedite the age old recruiting process. Traditionally companies have a need and place ads on
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USA TODAY: Dominos the pizza delivery company on Thursday will launch a TV ad campaign that says “No!” to customers who want to add or remove toppings from its line of artisan pizzas. Customers can still customize any other pies. Toppings can also be removed from the artisan pies for customers with allergies. The concept
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GulfNews.com: Biting into a McDonald’s French fry should be like “walking on freshly fallen snow”. Barbara Booth, the company’s director of sensory science, was presiding over the fast-food giant’s semi-annual French Fry Evaluation — a contest among McCain Foods, ConAgra Foods’s Lamb Weston and J.R. Simplot to cook perfect versions of McDonald’s ‘world famous fries’.
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Startups.co.uk: The British Franchise Association (bfa) is to assume a key role in two new television series designed to promote understanding of key franchising issues. The bfa has worked closely with the BBC on the new series of Fake Britain, which exposes dodgy products and practices in the business community. The new series, which begins
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