Bizjournals.com: Sports Image has inked a deal to open its 18th franchise operation. The Miamisburg-based sports marketing company recently signed Traci and Aaron Tattersall of Denver, Colo., to be the first franchisee west of the Mississippi. The Tattersall’s join seventeen other franchises in 12 different states awarded by Sports Image in its first two-and-a-half years […]
Sports Image Signs First Western US Franchisees Read More »
Daily Business Buzz: The senior vice-president of restaurant development says the time is right to bring Montana’s Cookhouse to Charlottetown. Todd Barclay said the process right now involves finding a franchisee who wants to run the restaurant. “We have some individuals in the (Charlottetown) market who are interested in investing with us as franchisees, however
Montana’s Plans To Be Cooking In Charlottetown By December Read More »
PR Web: GraphicMail CEO Nicholas Eckert recently visited the company’s fastest-growing franchise in Beijing, to discuss issues regarding email delivery, marketing and product requirements for the Chinese marketplace. Since its launch in 2009, GraphicMail China’s sales numbers have been consistently above initial forecasts by about 20-30%, with an additional 50-75% growth estimated for 2012. Partnered
Business Wire: Yoshinoya, a quick-service restaurant chain which opened its first restaurant in 1899, looks to Shiny Objects Marketing to help freshen its branding. The marketing challenge: Create a branding campaign that would elevate Yoshinoya’s awareness and broaden its appeal amongst heavy fast food users within a media budget considerably smaller than most QSR competitors.
Mashable: While social media can perplex a single business unit, imagine the challenges and multidimensional complications that can arise when a franchisor decides to incorporate social media into his or her integrated communications plan. Social media does not dictate an entire marketing program, but it must be approached with the same level of attention and
Does Your Branded Franchise Need Its Own Social Media Strategy? Read More »
PR Web: Angela G. Solomon, has just released her first book project entitled, The Ultimate Guide for the Network Marketer’s Bride: Get the Love You Desire and Build an Empire. The book, which primarily targets women who are associated with the network marketing industry, is beneficial to any woman that may find it challenging to
MarketWatch: According to a new poll conducted by Constant Contact(R), Inc., the trusted marketing advisor to more than half a million small organizations worldwide, franchisors and franchisees are expecting a positive financial outlook for 2012. The poll of more than 200 franchisors and franchisees, conducted in January 2012, found that 86% of respondents expect to
PizzaMarketplace.com: The Millennial demographic, including those in their early teens through mid-to-late 20s, is expected to increase its spending influence and its size, mostly driven by immigration, in the next few years. This growth should provide a big boon to the foodservice industry. According to recent research by The NPD Group, Millennials made more than
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KCTV5.com: Denny’s, America’s iconic family diner, announced today the launch of its first national online marketing campaign targeting the Hispanic consumer. The Funny Or Die spoof video, titled “Skillet Whisperer,” features famed dog behavioralist and TV personality, Cesar Millan, Star of National Geographic WILD’s ‘Dog Whisperer with Cesar Millan,’ taming an unruly Denny’s Sizzlin’ Skillet.
Denny’s Launches National Hispanic Marketing Campaign With ‘Skillet Whisperer’ Video Read More »
Subway’s UK head of marketing cites health and value as the main selling points that will broaden the chain’s consumer base. Marketing Magazine: It was last March that the news broke that Subway had toppled McDonald’s to become the biggest restaurant chain in the world by number of outlets. The story – that Subway had
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