Advertising and Marketing

Fish Consulting Joins Frantopia As Business Partner

Franchise Site

DigitalJournal.com: Franchise Business Review, the premier market research firm for the franchise industry, announced today that Fish Consulting, a national PR and marketing agency specializing in franchise PR and marketing, has become an exclusive business partner and content expert for Frantopia, FBR’s social networking and business resources site. Frantopia is the only social network of […]

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How To Tell If A Franchisor’s Marketing Will Make Or Break You

Franchise Site

TheStreet.com: Marketing can make or break you if you become a franchisee. Asking existing franchisees about their system’s marketing can provide you with a clear indication of how they feel about the stewardship of their marketing dollars. This research can pay dividends in making sure the franchise you buy into has its marketing act together.

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FASTSIGNS(R) Announces Return To Television With National Commercial FASTSIGNS Opportunities Available

Franchise Site

MyPrintreSource.com: FASTSIGNS International, Inc., the worldwide franchisor for FASTSIGNS® sign and graphics centers, has announced that the marketing solutions provider will return to national cable television on Aug. 15 with the airing of its “It’s Simple” commercial spot. “It has been two years since our last commercial aired and we are very excited about our

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Franchising, Social Media And The Changing Online Marketing Landscape

Franchise Site

Newswire Today: These online media phenomena are increasingly used by brand owners, their customers and their employees alike as what is now the topmost marketing tool. This article details some of the challenging issues and implications that have gone along with the use of such sites and the particular impact of such issues on global

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57 Brands Represented At First Annual Franchise Consumer Marketing Conference

Franchise Site

Franchise Key: Franchise Update Media Group (FUMG), one of the leading industry resources for franchise development, has announced that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference. The conference was produced by Franchise Update magazine, one of the publications from FUMG. Therese

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Dayton Sports Marketing Firm Signs Franchisee

Franchise Site

Bizjournals.com: A Dayton-area sports marketing company has signed its 13th franchisee. Sports Image announced this week that Michael and Sheri Anspach of Wantagh, N.Y. acquired a territory that includes part of Long Island, near New York City. Miamisburg-based Sports Image focuses mainly on high school and youth sports programs, brokering sponsorship deals with local, regional

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Franchisees Can Finally Afford Expert Marketing With New Program–ViaLocal

Franchise Site

dBusinessNews Newark: Website, direct mail and ads… Oh my! Like Dorothy tentatively walking down the yellow brick road not knowing which way to turn, franchisees are often in a major quandary when it comes to choosing and implementing their own local marketing programs. Many do get help from their franchisors but in the end isn’t

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WSI Franchisee Elected To Become Local American Marketing Association Chapter President

Franchise Site

PR.com: Neal Lappe, an Internet Marketing Consultant and franchisee of WSI, the world’s #1 Internet franchise, was recently appointed to become the new president of the American Marketing Association (AMA) for Richmond, Virginia. A long-standing member of the AMA, Neal was nominated by the board of directors to represent his local chapter. After the annual

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Startup Makes World-Class Television Advertising Affordable For Pizzerias

Franchise Site

Pizza Marketing Quarterly (PMQ): Based in Portland, Oregon, 20Fifteen opened for business less than five months ago, but the company is already turning the advertising business on its head with high quality television commercial campaigns that local and regional businesses can actually afford. Unlike a conventional ad agency, 20Fifteen’s model is to produce finished commercials

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