Advertising and Marketing

Yodle Debuts Targeted Display Ads For Local Franchises

Franchise Site

ClickZ News: Yodle has launched a display advertising network aimed at brand-name franchises, regional chains, and other multi-location businesses. The local marketing company has traditionally served small-to-medium-sized businesses with SEM and SEO products, but now branches out with display opportunities for clients. Called “Yodle Display,” it is designed to enable companies to contextually target sites […]

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KFC Loses In Franchisee Flap Over Chicken Ads

Franchise Site

Sydney Morning Herald: Yum! Brands‘ Kentucky Fried Chicken unit, embroiled in a lawsuit with franchisees over grilled versus crispy fare, doesn’t control all advertising decisions, a judge has decided. The KFC National Council and Advertising Cooperative, the designer of marketing programs for the world’s most popular chicken restaurant chain, alleged in a January complaint in

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Popeyes’ Franchisee Hosting MDA Campaign

Franchise Site

QSRweb.com: Sailormen Inc., the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, is sponsoring a campaign to raise money for the Muscular Dystrophy Association. The Appetite for a Cure program runs from Feb. 1 through March 20 at participating restaurants in the franchisee’s seven-state, 143-unit portfolio. Throughout the campaign, Popeyes’ restaurants will sell coupon cards

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Dunkin’ Donuts Takes On Rivals Starbucks And McDonalds With New Campaign

Franchise Site

Kozla: The international donut and coffee retailer, Dunkin Donuts, has just launched a multimillion-dollar national marketing campaign in an effort to beat its biggest rivals, Starbucks and McDonald’s, in the coffee wars. This latest campaign, includes print, TV, and digital ads. In a nationwide casting call back in November, which drew in 1,000 people, some

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St. Louis BK® Franchisee Liberty Restaurant Group Host “Show Me” Facebook Appreciation Event To Launch New Website; Free Whopper For FB Fans Before The Holidays

Franchise Site

St. Louis Post-Dispatch: In an effort to continue demonstrating their hunger for community involvement Burger King Franchisee Liberty Restaurant Group (LRG) wanted to give its loyal customer’s something they could sink their teeth in right before Christmas. Unlike many other restaurant groups in the “Show Me State”, LRG really cares about the community and works

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In Pursuit Of Excellence

Franchise Site

The Franchise Magazine: A Dynamic and Expanding Market Experienced and Dedicated Support A Personally Rewarding Opportunity Caremark is often described by well researched individuals as the leading franchisor in the care sector and was founded by industry expert Kevin Lewis (pictured right, top), an inspirational and highly respected pioneer within the sector. Caremark represents an

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Budget Blinds Sees Success Using Traditional Marketing “Vehicles”

Franchise Site

1to1 Media: With all the talk about social media, mobile marketing, and other high-tech interaction channels, it’s easy to let more traditional marketing tactics fall to the wayside. Companies need to balance the interaction channels they use with the needs and unique attributes of their customer base. I recently spoke with Suzi Carragher of Budget

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