Advertising

Parking With Your Tastebuds

Springwise: Brazilian company GrupoFourMidia is now including a variety of tastes and smells on parking tickets across the country. Having already experimented with unusual mediums for advertising – take its pizza boxes with sound for example – GrupoFourMidio observed that once drivers buy a parking ticket they often place it in their mouths while looking

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Pulling The Cheese

Ever wonder how even mediocre-tasting pizza can look delectably mouth-watering in commercials? From the perfect cheese pull to tweezing the mozzarella, Domino’s gives us a backstage look at the creation of a pizza commercial. That explains why a large pizza costs $15!

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Advertising on Online Maps

MIT Advertising Lab: Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store above (more at Google Sightseeing), are even enjoying some unexpected windfall. Poynter Online talks about realtors tapping into satellite imaging tools. Google Maps Mania is running a log on map hacks, some of them by businesses. Scavengeroogle

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