Advice

Celebrate Your Customers

Mark Stevens at Entrepreneur magazine says instead of saying ‘thank you,’ show customers some real appreciation by giving them your time. You may be confusing the idea of celebrating your customers with fawning over them. But I have something else in mind. Something like actually paying attention to them: caring, thinking, dreaming and wondering enough […]

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Insurance A Must For Home Bizs

Operating a small business from home can free entrepreneurs from the costs of leasing space and commuting. But too many of them may shortchange themselves when it comes to buying insurance, writes The Desert Sun. A recent survey commissioned by the Independent Insurance Agents & Brokers of America (IIABA) found that nearly 60 percent of

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Break Bad Habits, Make More Money

Maybe you’re thinking you’d boost business if you exhibited greater confidence, assertiveness or agility, or made clearer, faster decisions, or weren’t so irritable. No question, there’s plenty of upside to making some adjustments so writes Fortune Small Business. But changing an ingrained pattern, whether behavioral or emotional, is one of life’s greatest challenges. Entrepreneurs like

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Problem Solving: Copycat

There’s an interesting article at Fast Company about solving problems by copycatting. Pete Foley, associate director of the cognitive science group at Procter & Gamble, was looking for an inspired solution to challenges faced by P&G’s feminine-care business unit. Its R&D staff had pursued several approaches, but none of them offered the breakthrough that Foley

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Valuable Tips, For Free

CitySquares Online Inc. saw sales start to decline dramatically in late 2008 as some of the local-search-engine provider’s customers could no longer afford its advertising services writes The Wall Street Journal. So the small business turned to its board of six volunteer advisers–experts in areas such as sales, marketing, finance, entrepreneurship and venture capital–who suggested

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