Reuters reports that the Internet is helping older British readers rekindle a love of books and writing, and an overwhelming majority of senior citizens see the medium as a positive development, according to a survey. Some 31 percent of people over 60 are keen to go online to publish short stories and join book clubs, […]
Internet Prompts Publishing Itch In Over-60s Read More »
Making the leap from The Brady Bunch to entrepreneurship, Florence Henderson has started the FloH Club, a membership-based telephone tech support service for seniors, AOL Small Business reports. Henderson is definitely on to something big. The senior market is over 37 million strong in the U.S. alone and is still “a vastly under tapped market.
What’s Old Is New: Tech For Seniors Read More »
Pattie Simone over at Entrepreneur magazine has a great answer to this marketing question. Successful campaigns in any platform come about as a result of careful research, brand development, testing various messages, offers and venues within an overall strategically planned action blueprint. Specifically, from a cursory review of your metadata, you could use better tags
Best Way To Market My New Niche Biz? Read More »
Prior to the economic downturn, Eric Diaz was managing a department that handled futures systems for Merrill Lynch in New York, reports Reuters. Today he’s a full-time pet groomer, riding around Hudson County, New Jersey in a tricked out Mercedes van replete with two 65-gallon water drums, a hydro tub and a host of shampoos,
Older Operators Make Mark On Franchising Read More »
In 2006, the US counted 37.3 million aged 65 or older. By 2030, the US Administration on Aging expects the number will have increased to 71.5 million. With this burgeoning market clearly in mind, Marbles: The Brain Store is urging the residents of Chicago to “outsmart their age” with a range of products to help
Brain Games Targets Aging Population Read More »
About.com reports that the baby boomer generation is so large that it encompasses a whole range of life events. One of the larger subsets of the boomer demographic is those who are currently dealing with aged parents or soon to be about to. Many baby boomers feel incapable of dealing with their parents’ problems themselves.
Boomer Trends: Aging Parents Read More »
About.com reports that dogs and cats aren’t just pets any more; they’re treasured members of the family. Remember the old days when dogs slept in dog houses? Not in boomer households. Baby boomer pets eat, sleep and do things with their people. They watch TV, they get dressed up, they have their own friends and
Boomer Trends: Furry Little Critters Read More »
About.com has an interesting article about baby boomer trends and how to profit from them. One of the big baby boomer trends is the compulsion to see it/do it before it can’t be seen or done anymore. The Great Wall, the Great Barrier Reef, Venice – boomers feel a need to visit places, species and
Boomer Trends: Before It’s Gone Read More »
An entrepreneurial boom is on its way, but don’t expect it to be led by 20-somethings. Instead, America’s best economic recovery plan is in the hands of those aged 50 and up, according to a recent study by the Kauffman Foundation. The study found that over the past 10 years, most company founders were between
Entrepreneurship: The New Mid-Life Crisis Read More »
American Public Media: Media buzz usually spotlights 20-something Ivy League grads who start the hottest new tech companies and social networks. But the average tech-company founder is 39 and entrepreneurs over 50 surpass the younger generation two-to-one. People like David House. He’s 60, and lives up a dirt road in Aurora, Ore., in a home
Elders Dominate Among Entrepreneurs Read More »
