AsiaOne: The old maxim that you need to spend money to make money is starting to dawn on many small- and medium-sized enterprises (SMEs) here when it comes to branding. SMEs, which have often been averse to spending cash on brand-building, are now realising that a business boasting quality products and services is no guarantee […]
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QSR Web: A&W Restaurants built its brand on the tradition of freshly made root beer delivered to customers’ cars. But over the last decade, the chain set aside that tradition to grow on the coattails of sister brands such as KFC and Taco Bell, as part of parent Yum! Brands’ multibranding strategy. A&W’s 620 multibrand
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PR Newswire: The fast-growing, breakfast-lunch chain Rise & Dine(TM) Restaurants, Inc. announced today plans to change its name to Sunny Street(TM) Cafe as the franchise expands into Canada. “As we prepare for our next stage of development, we want to ensure that our brand is well-positioned for long-term growth,” said Joe Deavenport, chief operating officer
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PR-CANADA.net: Lillians(TM), The Hippest Shoppe in Town , today announced that the company has launched two new corporate marketing initiatives to bolster brand awareness and systemwide sales – its first television commercial and gift certificates available for purchase via the Lillians Web site. The 30-second ad, which is available for viewing on the Lillians home
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Franchising.net.au: Six food franchising businesses have been listed in the top 50 in BRW’s 2009 Fast Starters, four making a debut appearance. List newcomers food home delivery service Aussie Farmers Direct shot into third place while fellow first-timer Greek casual dining chain Souvlakihut took 16th slot; Pie Face and Dinky Di Pies moved from 34th
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Franchise Wire: Strategic Franchising Systems, Inc., which oversees some of the nation’s leading franchise brands, including Home Helpers, Direct Link, The Growth Coach, Fresh Coat, Caring Transitions and eTopDollar, announced today it has appointed Jeff Bevis as President and Chief Operating Officer. Bevis, who most recently served as Principal of Renaissance Franchise Consulting, Inc., will
Franchising Executive To Expand Company Infrastructure, Build Brands Read More »
Motley Fool: As investors have learned from General Motors and AIG, a company’s huge size, long history, and global reach don’t guarantee a safe investment. That doesn’t bode well for consumer-goods giant Procter & Gamble: While P&G’s overall stability remains head and shoulders above that of the fallen auto and insurance titans, its current growth
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indiaretailing.com: Wadhawan Hospitality, the food and beverages arm of Wadhawan Enterprises, has entered into a tie-up with US-based Focus Brands to open Cinnabon bakeries in India. The company has acquired the master franchisee rights to open both owned and sub-franchised Cinnabon Bakeries. “We will be opening about 150 ‘Cinnabon India’ bakeries pan-India with an estimated
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Examiner.com: In this case, we are not writing about Mayor Nagin’s homicidal maniac brand but the traditional brand of great food and great restaurants. We all know how great New Orleans restaurants are. We know the success of at least one company that took the New Orleans brand national, Ruth’s Chris Steak House. Emeril has
Exporting The New Orleans Brand Read More »
AdAge.com: The coffee wars generated a flurry of advertising in May. McDonald’s launched its first McCafe blitz, Dunkin’ Donuts made its first concerted doughnut push in more than a decade and Starbucks began its first pure branding campaign. While it’s too soon to say what the impact on sales has been, all three marketers saw
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