Branding

Branding Mistakes To Avoid

The Washington Post: Your brand isn’t just a logo and a name; it’s part of your business plan. It’s the promise you make to customers about what they can expect in all interactions with your people, products, services and company, shaping sales, employee adoption, decision-making and more. And while there’s no cookie-cutter model for building

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Brand Yourself First

Business Insider: So what does it mean to “brand yourself?” Branding yourself means making yourself visible, and communicating via all avenues your personal value and what your stand for, with total clarity and consistency. It’s especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what

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Brand Yourself!

The Monitor: According to McPherson, branding yourself means making yourself visible and communicating via all avenues your personal value and what you stand for with total clarity and consistency.She said it is especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what you do in

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Old Brands are Coming Back

WSJ: Get ready for the return of Astro Pops, Boast logo shirts, National Premium beer and the Seafood Shanty restaurant chain—all names that had avid followings in their time. The difficult economy is prompting many entrepreneurs to try to revive old brands from the dead—or the near-dead.

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Why I Didn’t Think Of That

Unique Products To Inspire And Amuse. Now I can REALLY use my iPad. Soft, warm, blue and enormous, ’nuff said. Honey, I had a dream I was at Denny’s. Heck, it worked for ZZ Top. These products are actually a product themselves…Prank Packs. Arik Nordby makes fake gift boxes, and his company 30Watt is releasing

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