Why Can’t All TV Commercials Be This Entertaining?
Editor’s Note: I don’t know if it sells any Old Spice, but it entertains for 32 seconds and I’d love to see the outtakes.
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Branding
NBA Cooks Up Edible Logos
Wish you could get a Boston Celtics logo emblazoned across a pepperoni pizza that’s delivered right to your door? Or wish you could get a Los Angeles Lakers logo on the toast that pops out of your toaster? You can stop wishing. According to USA TODAY, the National Basketball Association has figured out what fans
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Evolution Of A Logo
Decades of thoughtful tweaking, finessing, and updating have gone into the big name logos you’ve come to recognize, know, and love. Bored Panda has put together a collection of logos as they have changed over the years. Twenty more logos here. Photo by Bored Panda.
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Food Shops Bring Back Carhops On Skates
Q: What’s got eight wheels and fries? A: A roller-skating carhop. USA TODAY reports that carhops – particularly skating ones – are making a mini-comeback in the ultracompetitive world of fast-food dining. Call it a cultural backlash to the ultratechy, assembly-line world of fast food and drive-throughs that spit out orders faster than you can
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When Domain Name You Want Is Already Taken
Q: I want to use my company’s name, plus dot-com, for my Web site. But that name is already taken. It will expire later this year. Is it possible for me to reserve it so nobody else can get it or renew it? A: If you haven’t done so already, find the individual who currently
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$500 For A New Product Name
In addition to traditional Live Product Searches, Edison Nation is now hosting Name Searches to get your clever ideas for new product names. No amount of engineering or design can substitute for a strong brand and identity that instantly connects customers with a product. Each name suggestion costs just $5 to submit to cover Edison
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Brand Names Decoded
Some time or another, you’ve probably contemplated how the name Walmart came about, or how a name like Starbucks became so popular. Womans Day wondered the same things, so they set out to learn the origins of some popular brand names. 1. BANANA REPUBLIC This popular and classic clothing store began in 1978 with founders
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Made In The USA
Minneapolis Star Tribune: In the recession, is buying American worth it? John Ewoldt has a good column in the Star Tribune about the “tightwad’s dilemma.” Ewoldt says despite higher prices, more and more Americans are looking for the “Made in USA” label. Photo by vintagegent.com.
2010 Branding And Marketing Trends To Look For
photo credit: doug88888 They’re talking to each other before talking to the brand. Social Networking and exchange of information outside of the brand space will increase. Look for more websites using Facebook Connect to share information with the friends from those sites. More companies will become members of Linkedin. Twitter users will spend more money
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Trade Secrets
Cracked: It’s no surprise that one of most profitable companies ever would want to keep their formula a secret. Even with hundreds of imitators, Coke still dominates world-wide sales of caramel colored drinks. But doesn’t that stuff only have, like, four ingredients? Fizzy water, high fructose corn syrup, caffeine and Brown Dye #4? There isn’t