What happens in our brains when we watch a compelling TV commercial? According to The New York Times for one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend […]
Making Ads That Whisper To The Brain Read More »
This year’s Consumer Electronics Show is more about incremental upgrades than massive breakthroughs. And, of course, there are the tablets. Wired put together this video for a quick, two-minute overview of the highlights.
Highlights: Consumer Electronics Show Read More »
CNet is reporting that according to ComScore, consumers spent $9.01 billion during the first three weeks of November, representing a 13 percent gain over the $7.95 billion spent during the same period last year. For the months of November and December combined, ComScore is forecasting $32.4 billion in online spending. Last year, consumers spent $29.1
Holiday Spending To Be ‘Highest On Record’ Read More »
When you think Crocs, you think ugly, comfy plastic clogs. But since its stock (and cool factor) tanked back in 2008, the company has been trying to reinvent itself as a bona fide footwear manufacturer, not just a one-hit-wonder. Fast Company says take a look at the company’s just-released third-quarter earnings report, and you’ll see
Comeback: Plastic Shoemaker Back From Dead Read More »
The days of consumers stocking up on large quantities of food regularly and buying clothes seasons in advance seem to be long gone, so says The Wall Street Journal. Retailers are altering their manufacturing and merchandising strategies in response, The Wall Street Journal reports today. “Apparel makers and retailers…are changing their production and selling schedules
Is The Stock-Up Era Over? Read More »
What’s black and white and read all over? Not the white pages, which is why regulators have begun granting telecommunications companies the go-ahead to stop mass-printing residential phone books, a musty fixture of Americans’ kitchen counters, refrigerator tops and junk drawers. According to The Associated Press, in the past month alone, New York, Florida and
Companies Quit Printing White-Pages Phone Books Read More »
The New York Times announced that it will begin publishing bestseller lists for e-book fiction and nonfiction in early 2011. According to Mashable.com, the Times’s bestseller lists, established in 1935, are arguably the definitive metric for success in the book publishing world. The addition of two new lists for e-books points to the growing importance
“The New York Times†To Launch Bestseller Lists For E-Books Read More »
You’re probably familiar with the effect of a sumptuous dessert tray wheeled to your table at a fine restaurant. When the cheesecake or torte or flan is within lunging distance, your salivary glands practically demand you order a slice. According to a group of researchers at Caltech, the same kind of marketing could be an
People Will Pay 50% More For Items They Can Touch Read More »
