Consumers

Go Ask Alice….

Inc.: Brian Wiegand is no stranger to start-ups. His first business, BizFilings, launched in 1996 from his basement and later sold for $15 million to a public company. He and business partner Mark McGuire went on to start two others. The most recent was Jellyfish.com, which caught the purchasing eye of Microsoft only 18 months

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Recession Generation?

USA TODAY: At age 26, Angela Trilli doesn’t think she’s one of those so-called materialistic Millennials she has heard about – young people who are absorbed with themselves and their consumption. She says she’s a saver, not a spender, but unlike many of her peers who didn’t have much to lose in this struggling economy,

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The Death Of The Corner Pharmacy

CNNMoney.com: Each morning that he unlocks the doors of Cottage Pharmacy, owner Ken Villani fights a losing battle. Revenue at his Woodbury, N.Y., store has been dropping for months. But unlike at other retail establishments, sales at his pharmacy may not rebound in tandem with consumer confidence. That’s because more and more of Villani’s customers

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Promote Your New Company Name

photo credit: Torley If you are a business that has recently switched to a new and what you consider to be a better business name, then you should know that simply switching the company name is not enough. You have to actually get out there and promote this new name, as suggested on BrandingStrategyInsider. Be

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Businesses To Watch Out For

photo credit: wili_hybrid With so many thriving businesses already set in place and those that are newcomers to the business world, it is no wonder why the BBB was set in place in 1912 in order to help consumers find the right business for them. Inc.com recently did a post regarding the businesses that received

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Bailout Marketing Going Wrong

photo credit: JimFenton I received a slick, expensive, 20-page brochure in the mail the other day from Bank of America, promoting its home loans and other excellent attributes. It was thick, colorful, printed on heavy (unrecycled) paper, with only a single “impact” word on several of the pages; my favorite of these was “Confidence,” a

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