Why Can’t All TV Commercials Be This Entertaining?
Editor’s Note: I don’t know if it sells any Old Spice, but it entertains for 32 seconds and I’d love to see the outtakes.
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Creativity
What Could Be…
Inventor and futurist Ray Kurzweil sat in his office late last week, confidently spinning scenarios with timelines that stretched to 2020, 2030, and beyond, according to The Boston Globe. But the near-future was also on his mind: WorldFuture 2010, the annual conference organized by the World Future Society, scheduled for July 8-10 at the Westin
San Diego Inventor Has Game Plan
According to the San Diego Union-Tribune, to Jack Degnan, everything is a game. An insult – someone told him he was talking drivel – became a board game of nonsense words. The word “trash” stuck in Degnan’s head, and he began wondering what one might find in a celebrity’s garbage. He turned that idea into
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What Is It?
Yesterday we presented a photograph of a gold medal winning product design at the 2010 International Design Excellence Awards. But we couldn’t figure out what it was. It looked like a flower vase or a wine caraf and was called OneDown. Just one reader, Sharon B. guessed that OneDown is a humane rat trap. (I
Eureka! Great Summer Reads
William Rosen at The Wall Street Journal hails these books about inventions. Longitude By Dava Sobel The story of the first marine chronometer, invented by the self-taught British clockmaker John Harrison, had a remarkable number of dramatic elements. Thanks to the Longitude Act of 1714, the protagonist’s goal–a £20,000 prize for a method of determining
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2010’s Best Designed Products…
This design was one of 38 gold medal winnners at the 2010 International Design Excellence Awards. Can you figure out what it does? I’ll give you a hint, it’s called the OneDown. Put your guess in the comments and I’ll reveal the correct answer on Friday. Photo by DSK ISD International School of Design.
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Cardboard Mechanics
“Cardboard Mechanics” is an art installation created by four students at the Utrecht School of Art and Technology in the Netherlands. It is a clockwork machine built out of cardboard and controlled by an arduino. You can view more videos of the machine here. via Neatorama
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General Mills Seeks Innovative Packaging Solutions
Whoohoo! A familiar sound to most, it’s the Pillsbury dough boy’s iconic battle cry that can make your mouth water for the brand’s flaky, buttery, oh-so-delicious crust that’s American as pie itself. General Mills is the $15 billion+ food company behind Pillsbury’s famous pie crust and responsible for more than 100 other leading U.S. brands
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Procter & Gamble Looking For New Packaging
Procter & Gamble leads the world as the #1 maker of household products. You’d be hard-pressed not to recognize one of their many billion-dollar name brands, including Bounty, Charmin, Crest, Downy, Gillette, Iams, Olay, Pampers, Pantene and Tide, among others. Since 1837, P&G has worked tirelessly to develop consumer products that make life a little
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Clorox Is On The Hunt
The Clorox Company is committed to making products that promote a cleaner world and healthier homes. From the kitchen and the bathroom to schools and daycare, Clorox Company disinfecting products play a crucial role in helping to kill and reduce the spread of the bacteria, fungi, and viruses that can make us sick. According to
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