YouTube And The New Creative Class

According to CNet News, a half decade after YouTube’s birth, the site exceeds 2 billion views a day. It seems that everyone–from music labels to mainstream Hollywood studios to television networks–has joined the movement. Amid this vibrant, fertile, and expanding landscape, a creative class of budding, do-it-yourself media moguls–part distributor, part content creator, part producer, […]

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Building A Better Umbrella

The Wall Street Journal asks why is it so hard to design an umbrella that won’t collapse or flip inside out? After a rainstorm, the scene in almost any city is the same–dozens of umbrella carcasses lying broken along sidewalks and streets. It seems that most models can barely keep you dry during the sprint

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Sell Your By-Products

Here is an excerpt from the new book, Rework, by Jason Fried and David Hansson of 37 Signals. Sell Your By-Products When you make something, you always make something else. You can’t make just one thing. Everything has a by-product. Observant and creative business minds spot these by-products and see opportunities. The lumber industry sells

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The Marshmallow Challenge

According to ReadWriteWeb it’s known as the marshmallow challenge. Small teams are given 18 minutes to build a free-standing structure made of dry spaghetti, one yard of string, one yard of tape and a marshmallow, which must be placed on top. The team wins by creating the tallest structure of all the groups participating. What

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