Website Magazine takes a look at one of the most creative uses of Twitter we’ve seen yet, and how it landed 300,000 visitors onto the site of online footwear retailer SuperShoes.com in less than two hours. SuperShoes recently held the first-ever known games of Twitterbingo to promote its new Drag & Share feature, which it […]
photo credit: geishaboy500 There is lots of speculation lately in businesses regarding correct pricing. Since the economy seems to be slowing getting better and more and more of your loyal customers are returning closer and closer to their older shopping habits, many of us are wondering if it’s time to re-consider our pricing structures. Below
Should You Be Increasing Your Prices? Read More »
By building win-loss analysis into your sales tracking process, you can learn important lessons about your sales force, your value proposition, and your key competitors, reports Inc.com. Consider putting together a questionnaire for clients and would-be clients to discover in which categories your company excells and in which it falls short. But don’t ask reps
Learn From Lost Sales Read More »
photo credit: citta-vita Meylah.com: We all love to get new customers…it’s not only great for business, it’s great for future business. A happy and satisfied customer is a customer that comes back – and that puts you in the business of reordering rather than the business of selling, which is where we all want to
Retaining Your Customers Read More »
According to WalletPop, if you’ve noticed that returning items to stores isn’t as easy as it used to be, rest assured: It isn’t just you. Thanks to a growing number of people who are returning items they’ve used or never bought in the first place, retailers have been employing a variety of new techniques to
Are You A ‘Returnaholic’? Read More »
Melissa Ponce De Leon, a 19-year-old bartender from the Bronx, had just gone shopping. When she got home she sat in her tiny peach-colored room, leaned into her Web cam and held up her swag: a few MAC lipsticks, a glittery black V-neck top, a snake bracelet and a new pair of Ugg boots. According
Haul Videos Raking In Revenue Read More »
Have you ever added a pack of gum to your cart while waiting to check out at the grocery store? lf so, you’ve been a victim of impulse shopping. Unplanned purchases not only help drive the economy, but also put shoppers in a better mood by relieving negative emotions such as stress and anger. So
You know when the sign on the bread shelf at Winn-Dixie says “10 for $10,” that’s just wishful thinking on the store’s part, according to a story at Tampa Bay Online. You can just buy one for $1, or three for $3 if that’s all you really need. But the pricing strategy, somehow, seems to
Supermarket Sales, “10 For $10,” Makes You Buy More Read More »
The Toiletpaper Entrepreneur has discovered a little used trick that makes the process of getting great testimonials real easy, and it employs a strategy called instant reciprocity. I’ll share the exact method in just a second, but first you have to remember the basics to great feedback… take excellent care of your customer. I mean,
How To Get Great Testimonials Read More »
If you watch TV, you’ve seen the ad. Domino’s chefs are experimenting with a matrix of combinations of cheese, dough and spices — anything to counter some of the negative criticism that’s come their way. Domino’s reads some actual customer quotes, which are designed to make any television viewer’s eyebrows lurch upward: “Domino’s pizza crust,
Ingenious Marketing Strategy or Insane? Read More »
