7-Eleven knows one thing that drives customers bananas: brown bananas wilting on the counter next to the cashier writes USA Today. So, today, the nation’s largest convenience store chain will test at 27 Dallas-area locations a new plastic wrap developed by supplier Fresh Del Monte Produce to keep single bananas yellow and firm for five […]
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photo credit: pedrosimoes7 Word of Mouth Marketing: How Smart Companies Get People Talking: “Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free.” Most business owners realize that one of the best forms of advertising is word of mouth advertising, but at the same time
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The Wall Street Journal: The Wall Street Journal poses an interesting question: If the Internet is so full of snarkiness then why do product reviews usually tend to be positive? The Journal says 4.3 (out of five) stars is the standard grade a reviewer assigns on the web. But this “grade Inflation” may not be
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photo credit: oskay We all know that in business one of the best forms of advertising is through word of mouth. Many people rely heavily on what friends, family members and other random people tell them regarding a business, if someone they know love a particular business they will almost definitely go there themselves, if
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photo credit: henribergius Often times customers who are unhappy with the service they have received from a business will not tell the company about their bad experience nor will they go back to that company in the future. Instead, they move on to find another company that gives them the experience they want with the
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Fortune Small Business: Like many retailers, Jim Hobart knows the value of a good testimonial. The online store he co-founded, AlpacaDirect.com, always offered a page full of cherry-picked customer comments raving about the site’s alpaca sweaters, socks and yarn. But recently Hobart, 47, decided to take the idea a step further: He hired PowerReviews, whose
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photo credit: Mirko Macari I’m sure you have heard the timeless saying of “the customer is always right”, this usually implies that the customer is not necessarily right, however, you don’t want to loose them or create bad word of mouth advertising through them so you comply with their wishes. Entrepreneur.com: Of course, there’s a
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photo credit: celine nadeau I recently came across a saying on Inc.com that made a lot of sense to me, it was, “if you can’t fit your idea on the back of a business card, then you don’t have a clear idea”. When you think about it, it does make a lot of sense. If
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photo credit: davitydave All business owners are constantly trying to find better, easier, and cost effective ways for obtaining more customers and thus increasing their profits greatly. I recently came across an article on Small Biz Bee that listed some ways to win more customers for free! Charities. Name Tags. Freebies. Better voicemails and voicemail
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photo credit: Mi Pah In sales it can be very difficult to not only make your pitch perfect but to also ask for the closing deal at the end of your pitch. People today are more concerned with where their money is going, if they truly NEED this product or service you are selling, and
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