Customers

Turning Browsers Into Buyers

Inc.: Imagine you owned a grocery store in which roughly half the people who loaded up shopping carts suddenly left them full in the aisles and took off without buying a thing. Most merchants would consider that a crisis, but on the Web, it’s the norm. The median abandonment rate is 40 percent for consumer-products […]

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Preventing Charge Backs

photo credit: hansol A simplistic focus on sales may not be typical for most entrepreneurs, but even savvy business owners may falter when faced with complex vendor compliance programs. Here are steps to avoiding charge-backs. Be sure to be clear in all contracts what exactly has been promised to the customer. This way there is

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Customer Loyalty

photo credit: TheeErin Customer loyalty for a small business is as much about brand perception as it is about brand behavior. Your loyalty efforts can go a long way towards bringing people back into your store, but you can’t expect their return alone to bring profits. For that you need to continue driving value, service

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Managing Customer Reviews

photo credit: Mindsay Mohan In business one of the things that needs some attention often is that of customer reviews. While this may not be every one’s favorite part of their job, it is a part of their job that will always be there. I recently found some helpful tips on managing your companies reviews

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Avoid Selling Your Soul

photo credit: h.koppdelaney When we think of selling a product or service, sometimes it almost seems as though we have to damn near sell our own soul in order to make a sale. This does not have to be the case! Here are some selling tips for you that should make your sale going smoother

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Simple Steps Towards Good PR

  photo credit: visualpanic We often think of obtaining good PR as being difficult in business, with so many different avenues to take and choices to make. Below are some simple steps towards obtaining good PR that are sure to work for everyone in business. Obviously the first step is making sure you are aware

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