Niche Biz: Deer Urine Farmer

Mrs. Doe Pee’s Buck Lures sells deer doe urine as a hunting lure. How do you get into that business? And, more importantly, how do you collect the urine? BusinessWeek has the answer: The Collora family business began in 1987, when Mrs. Collora, then an orthopedic nurse, bought a deer for her husband, a plant […]

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