Mashable: Many businesses think of Facebook as the place to get new customers, and it certainly can be. But the most effective way to get those new customers is through word-of-mouth (or the online version, which perhaps should be called word-of-keyboard?). Many businesses want to reach new audiences on Facebook, but they just aren’t sure […]
The Real Value of Facebook Is Friends of Fans Read More »
NY Times: The business plan of Varsity Monitor is simple. Major universities like North Carolina, Nebraska and Oklahoma pay $7,000 to $10,000 a year and Varsity Monitor keeps an online eye on their athletes. Among the services the company and others like it provide is a computer application that searches social media sites that athletes
Niche: Monitoring Student Athletes Online Read More »
According to The Federalist’s analysis, five simple variables explain the vast majority (nearly 75 percent) of how the Facebook news feed algorithm works: total likes, daily paid reach, site page views from Facebook, weekend vs. weekday, and posts per day. The full magnitude of each factor’s effect is discussed in detail below.
Has the Facebook Algorithm Been Cracked? Read More »
The numbers on these hangers in a retail store in Brazil show in real-time the number of “likes” an outfit has received on the Facebook page of the Brazilian fashion retailer C&A. Singularity Hub has more: The promotional video for the service pitches the idea like this (translated from Portuguese): “When they go clothes shopping,
Hangers Report Popularity of Clothes Read More »
Do you have an idea for a website like Facebook, but targeting a specific group of people? Maybe members of a professional group, or hobbyists like beekeepers, or cowboy action shooters. Don’t reinvent the wheel, copy Facebook. Not the Facebook of 2012, of course, but the Facebook that started it all, the Facebook of yesteryear.
Niche Website? Just Copy the Old Facebook Read More »
WorldCrunch: First it was Swiss Life, now AXA has joined the party. Insurers have started selling e-reputation insurance products to protect your family’s image on the internet. Called “Protection Famille Intégr@leâ€, AXA’s new product will protect you against identity theft, credit-card fraud, harm to your online reputation and e-commerce disputes. Both insurers use a dedicated
Niche: Facebook Insurance Read More »
From The Joy of Tech.
Humor: Tech Companies as Christmas Icons Read More »
The average value of a Facebook fan: $174.17. According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. This effect is amplified considering the number of Fan memberships for most brands in our study has doubled, tripled or more. Top brands in the 2013
How Much is a Facebook Fan Worth? Read More »
The following is a guest post. Though there is not much information released to public about Enhanced Targeting tool from Facebook, it seems to be a great tool for marketers and this tool can target a particular set of audience depending on 2 metrics which is language and location. “There are countless avenues for directly
Facebook’s Enhanced Targeting: A Boon for Social Media Marketing Read More »
Marketing Pilgrim: How are you doing on Facebook? Okay? Not so great? Could be better? You’re not alone, but you’re probably wrong. That’s what it says in a new survey from Constant Contact UK. It’s their contention that small business marketers have set the bar too high for themselves and so they’re not happy with
Businesses On Facebook More Successful Read More »
