How To

How To Tell If A Franchisor’s Marketing Will Make Or Break You

TheStreet.com: Marketing can make or break you if you become a franchisee. Asking existing franchisees about their system’s marketing can provide you with a clear indication of how they feel about the stewardship of their marketing dollars. This research can pay dividends in making sure the franchise you buy into has its marketing act together. […]

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A Note About Training

Lawn & Landscape: When you decide to franchise your business and you get your first franchisee, it’s important that you go through the proper steps to ensure everyone is trained correctly. Be sure to set up training programs for your employees and your franchisee. If you don’t, you could end up with a problem on

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Taking Your Company National

Lawn & Landscape: Franchising your business could be a fantastic way to take your business model from a standalone operation to a regional or even national level. But this is no overnight conversion – there is a lot of thought, planning and preparation that must go into the decision to franchise. Franchising expert Kay Ainsley,

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