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Selling FREE Information…

Renting a video from Redbox has always been cheap. The video rental company with the now ubiquitous red kiosks in supermarkets and other retailers charges $1 to pick up a disc, as long as you return it on time. But now one clever entrepreneur has figured out how to make it even cheaper, reports The

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Who Should You Listen To?

photo credit: LiveFromAmsterdam Seth Godin’s: Just for a second, think about the influence, buying power, network and track record of the people you listen to the most. Have they earned the right? In business we hear a lot of advice, tips and constructive criticism whether we ask for it or not. It is inevitable, wherever

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Realities Of Social Media

photo credit: lotopspin Copyblogger: You don’t get to opt out. Businesses that think they can ignore all this “Twitter stupidity” tend to get painfully rude awakenings. The conversation will happen with or without you. You definitely don’t need to respond to every chuckle head with a Facebook account (and you shouldn’t), but you need to

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Common Marketing Mistakes

photo credit: Las Valley 702 OpenForum.com: Branding. We’re done with that word. Instead, focus your efforts on expressing your identity fully and freely. Concentrate on transferring your passion to others. Make what you sell a natural extension of your personality. It won’t feel or look like branding, and as such, people will buy it. When

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